Many major brands are seeing a distinct drop in sales of sugary soft drinks, which is prompting the development of new options such as the Coldpress juice sodas. Coming in two flavor options including Strawberry, Apple and Watermelon and Raspberry, Pineapple and Pear, the Coldpress sodas have 45% less sugar than traditional fruit juices. This places them in a competitive spot to offer a crisp, refreshing beverage that speaks to consumer preference for better-for-you options.
The Coldpress juice sodas were described by the founder of the brand, Andrew Gibb, when he said, "Watermelons, pineapples, strawberries and pears are all refreshing and flavourful ingredients that we believe will benefit more from a discreet sparkling water backdrop than having their hard-earned taste notes and nutritional goodness boiled off by traditional pasteurisation techniques."
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The Coldpress Juice Sodas are a Better-For-You Soft Drink Option
- By: Michael HemsworthApr 27, 2017