Many major brands are seeing a distinct drop in sales of sugary soft drinks, which is prompting the development of new options such as the Coldpress juice sodas. Coming in two flavor options including Strawberry, Apple and Watermelon and Raspberry, Pineapple and Pear, the Coldpress sodas have 45% less sugar than traditional fruit juices. This places them in a competitive spot to offer a crisp, refreshing beverage that speaks to consumer preference for better-for-you options.
The Coldpress juice sodas were described by the founder of the brand, Andrew Gibb, when he said, "Watermelons, pineapples, strawberries and pears are all refreshing and flavourful ingredients that we believe will benefit more from a discreet sparkling water backdrop than having their hard-earned taste notes and nutritional goodness boiled off by traditional pasteurisation techniques."
Why This Trend Is Growing
- Reduced Sugar Beverages
- Reducing sugar content in beverages to cater to consumer demand for healthier options.
- Better-for-you Soft Drinks
- Development of soft drinks that meet consumer preferences for healthier beverage choices.
- Juice-infused Beverages
- Incorporating real fruit juice into beverages to enhance flavor and nutritional value.
Industries Being Reshaped
- Beverage Manufacturing
- Opportunities for beverage manufacturers to create reduced sugar and juice-infused soft drinks.
- Food and Beverage Retail
- Retailers can offer a variety of better-for-you soft drink options to cater to health-conscious consumers.
- Healthy Snacks and Drinks
- Expanding the market for healthier snacks and drinks by incorporating cold-pressed juice sodas.
