German craft soda brand Brause puts a healthy, modern take on traditional German soda with products like Apple Soda, simply made from just organic apple juice and carbonated water with zero added sugar.
Today’s consumers crave sodas that not only taste good but also feel good, and they're on the hunt for drinks with cleaner labels that share the natural sweetness of fruit and functional benefits. Touted as its "fruitiest, brightest and most refreshing drink without sweetness overload," Brause's Apple Soda makes the most of quality, minimal ingredients and effectively replenishes electrolytes.
Fans of Apple Soda could easily be enticed to try Brause's Malt Soda, which builds on a base of Apple Soda and enhances it with wheat malt and organic date syrup.
Key Themes Behind This Trend
- Clean-label Beverages
- Consumers are increasingly attracted to beverages that prioritize simple ingredient lists, presenting an opportunity to innovate with transparent formulations.
- Functional Refreshments
- There is a growing demand for drinks like sodas that offer additional health benefits, such as electrolyte replenishment, alongside great taste.
- Fruit-forward Flavor Profiles
- Manufacturers are exploring the use of natural fruit juices to create refreshing sodas with bold, authentic flavors without the need for added sugars.
Where This Applies
- Craft Beverage Industry
- The trend towards unique, minimally processed sodas provides opportunities for craft beverage companies to differentiate their products with distinctive, clean-label formulations.
- Organic Food and Beverage Industry
- The appeal of organic ingredients in sodas taps into the broader industry trend of health-conscious consumers seeking out organic food and drink options.
- Sports Nutrition Industry
- Functional sodas that offer benefits like electrolyte replenishment are tapping into the sports nutrition market, providing an alternative to traditional sports drinks.
