Category
Tech
Delegated Interfaces
Trend cluster
Category
Personified
Mobile
Taking a page from Siri, operating systems integrate more personable touches.
4.7
Trend score
Trend
What is the Personified Mobile trend?
Personified Mobile: The popularity of Apple's Siri has inspired a proliferation of digital personal assistants in mobile operating systems and beyond. Though digital consumers appreciate artificial intelligence and the convenience of technology, a human element pushes the envelope further and positions technology as something of a personal assistant.
Trend themes
Themes within the Personified Mobile trend
Three behaviours holding the trend together01
Personable Technology
The rise of personable tech involves a human element that positions technology as personal assistants - a clear opportunity for integrating artificial intelligence with daily activities in a more engaging way.
02
Intelligent Virtual Assistants
Kasisto and Agent Q are examples of the emerging trend of AI-powered virtual personal assistants offering a more direct communication with companies, specific to helping with banking and shopping experiences.
03
Advanced AI
The development of advanced AI technology, like Hound and Cleo, offer smarter platforms that can respond to specific and complicated queries or help with personal finance in a more personalized way.
Industry implications
What the Personified Mobile trend means for industry
Where the trend changes the playbookFor
Banking and Financial Services
AI-powered virtual assistants can offer personalized banking experiences, like Kasisto's conversational banking.
For
Travel and Tourism
Chat-based apps can offer personalized, travel-focused support like that from the Hyper Travel Agency.
For
Technology
The advance of AI technology and intelligent virtual assistants create opportunities for entrepreneurs and businesses to bring more engaging technology experiences into people's daily lives.
Workshop question
What is a convenience your company can provide for consumers that no one else can?
Trend signals
Trend signals for Personified Mobile
Trend score 4.7 out of 10, from popularity 78%, activity 54%, freshness 8%.
Popularity78%
Activity54%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Asia-Pacific
Evidence
Examples of the Personified Mobile trend
7 featured examples from Jun 20, 2014 to Mar 2, 2016CategoryTech
Next-Generation Computing Platforms
Microsoft Windows 10 Will Include a New and Modern Web Browser
The advancements in Microsoft Windows 10 open up disruptive innovation opportunities in the operating systems industry by improving the bridge between desktop and mobile systems.
CategoryTech
Hitchhiking Robots
The hitchBOT Robot Will Try to Hitchhike Across Canada This Summer
The robotics industry can leverage this trend by developing highly intuitive and intelligent robots that can learn from their environment and interact with humans in new and innov…
CategoryTech
Banking Assistant Apps
The Kasisto Virtual Personal Assistant is Intelligent and Simple to Use
Virtual personal assistants like Kasisto present an opportunity for banks to provide highly personalized and context-aware experiences for their customers, enhancing customer sati…
CategoryTech
Chat-Based Travel Apps
The New Hyper Travel Agency Gives Trip Booking a More Personal Touch
The travel industry can leverage chat-based travel apps to enhance customer experience and retention.
CategoryTech
AI Money Managers
The Cleo App Consists of an AI Assistant for Matters of Personal Finance
The FinTech industry can leverage AI technology to create innovative solutions for personal finance management and offer new value-added services.
CategoryTech
Virtual Shopping Assistants
Agent Q is a Text-Based Virtual Assistant That Helps You Shop Online
Incorporating virtual shopping assistants to provide a personalized and convenient online shopping experience.
CategoryTech
Responsive Assistant Apps
The Hound App Responds To Complicated Vocal Queries
The automotive industry can benefit from integrated virtual assistants like Hound to enhance human-machine interaction and provide a more sophisticated in-car experience.
