Taking a page from Siri, operating systems integrate more personable touches
Implications - The popularity of Apple's Siri has inspired a proliferation of digital personal assistants in mobile operating systems and beyond. Though digital consumers appreciate artificial intelligence and the convenience of technology, a human element pushes the envelope further and positions technology as something of a personal assistant.
Workshop Question - What is a convenience your company can provide for consumers that no one else can?
Trend Themes
1. Personable Technology - The rise of personable tech involves a human element that positions technology as personal assistants - a clear opportunity for integrating artificial intelligence with daily activities in a more engaging way.
2. Intelligent Virtual Assistants - Kasisto and Agent Q are examples of the emerging trend of AI-powered virtual personal assistants offering a more direct communication with companies, specific to helping with banking and shopping experiences.
3. Advanced AI - The development of advanced AI technology, like Hound and Cleo, offer smarter platforms that can respond to specific and complicated queries or help with personal finance in a more personalized way.
Industry Implications
1. Banking and Financial Services - AI-powered virtual assistants can offer personalized banking experiences, like Kasisto's conversational banking.
2. Travel and Tourism - Chat-based apps can offer personalized, travel-focused support like that from the Hyper Travel Agency.
3. Technology - The advance of AI technology and intelligent virtual assistants create opportunities for entrepreneurs and businesses to bring more engaging technology experiences into people's daily lives.
