Consumers seek out expert advice in accessible forms
Implications - The beauty industry has been uprooted by online as consumers turn to social influencers and YouTube tutorials for advice and inspiration. As a result, big-name beauty brands are looking to re-position themselves as experts in the field, offering consumers the professional advice they seek in more accessible forms, such as apps and online consultations. This shift speaks to a dual consumer desire for both education and accessibility.
Workshop Question - What is the easiest way for your consumer to learn about your offering and your brand?
Trend Themes
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Beauty Tech — The use of technology in the beauty industry offers both education and accessibility to consumers through makeup tutorials, virtual consultations, and real-time apps.
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Influencer Collaborations — Partnerships with influential bloggers and Instagram models offer businesses the opportunity for mutually beneficial promotions, as well as granting consumers access to expert advice.
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Visual Instruction — Visual instructional technologies like augmented reality and Pinterest How-to Pins offer businesses the opportunity for innovation and improved user experiences through intuitive instruction and visualization.
Industry Implications
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Beauty Industry — Incorporation of beauty tech and influencer partnerships can revolutionize the industry by improving accessibility and reach to consumers.
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Marketing Industry — The power of influencer collaborations offers a new way to promote products and engage with consumers through trusted brand advocates and expert advice.
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Technology Industry — Visual instruction and augmented reality offer the technology industry the opportunity to revolutionize teaching and instruction methods beyond their current capabilities.
