Trend cluster
Category

Hemp
Cosmetology

Cannabis-infused skincare leverages the plant's topical applications.

Cannabis Soap OrnamentsAnti-Aging Cannabis CosmeticsCannabis-Infused MassagesCannabis Subscription Services

Trend

What is the Hemp Cosmetology trend?

Hemp Cosmetology: Cannabis-infused skincare ranges offer consumers the topical medicinal benefits of the plant, such as anti-aging properties, without the mind-altering element. Although not previously explicitly illegal, consumers are beginning to accept hemp and cannabis-infused cosmetics on a more mainstream level since the legalization movement began in North America. This progression speaks to the interest of consumers in naturally derived skincare solutions that don't rely on chemical ingredients.

Trend themes

Themes within the Hemp Cosmetology trend

Three behaviours holding the trend together
01

Natural Skincare

Cannabis-infused skincare appeals to consumers seeking naturally derived skincare solutions.

02

CBD-based Services

Subscription box services offering medical marijuana-like health benefits without THC are gaining popularity.

03

Cannabis-infused Hospitality

Marijuana legalization is driving innovation in the tourist industry by introducing hospitality services that cater to cannabis-infused experiences

Industry implications

What the Hemp Cosmetology trend means for industry

Where the trend changes the playbook
For

Cosmetics

Hemp oil and Cannabis infused products present an opportunity for innovation in the cosmetics industry

For

Healthcare

CBD-based services present as an exciting opportunity for entrepreneurs to capture the healthcare market.

For

Hospitality

Legalized marijuana has created new opportunities for businesses that cater to tourists seeking cannabis-infused experiences.

Workshop question

How can you position your product in a new way to appeal to a larger consumer base?

Trend signals

Trend signals for Hemp Cosmetology

Trend score 4.1 out of 10, from popularity 62%, activity 52%, freshness 8%.

Popularity62%
Activity52%
Freshness8%
Audience
30%Men
70%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Europe