Cannabis-infused skincare leverages the plant's topical applications
Implications - Cannabis-infused skincare ranges offer consumers the topical medicinal benefits of the plant, such as anti-aging properties, without the mind-altering element. Although not previously explicitly illegal, consumers are beginning to accept hemp and cannabis-infused cosmetics on a more mainstream level since the legalization movement began in North America. This progression speaks to the interest of consumers in naturally derived skincare solutions that don't rely on chemical ingredients.
Workshop Question - How can you position your product in a new way to appeal to a larger consumer base?
Trend Themes
-
Natural Skincare — Cannabis-infused skincare appeals to consumers seeking naturally derived skincare solutions.
-
Cbd-based Services — Subscription box services offering medical marijuana-like health benefits without THC are gaining popularity.
-
Cannabis-infused Hospitality — Marijuana legalization is driving innovation in the tourist industry by introducing hospitality services that cater to cannabis-infused experiences
Industry Implications
-
Cosmetics — Hemp oil and Cannabis infused products present an opportunity for innovation in the cosmetics industry
-
Healthcare — CBD-based services present as an exciting opportunity for entrepreneurs to capture the healthcare market.
-
Hospitality — Legalized marijuana has created new opportunities for businesses that cater to tourists seeking cannabis-infused experiences.
