The LoDo Massage Studio in Denver offers the Mile High Massage, a 60-minute treatment taking its name from the THC-infused cosmetics used. Drawing inspiration from the new cannabis economy and accompanying culture in the state of Colorado, LoDo uses products from the Apothecanna line of lotions.
Cannabis-infused beauty products don't make the user high, but the topicals do provide superior moisturizing and healing properties. The Apothecanna line is available in three versions; a pain creme, a calming creme and a stimulating creme. The pain creme is offered with the Mile High Massage, but customers also have the option of a shea butter alternative.
The LoDo Massage Studio and Apothecanna partnership is a great example of how the growing marijuana legalization movement in the United States is affecting innovation in the cosmetics and hospitality industries.
What's Driving This Trend
- Cannabis-infused Topicals
- The cannabis culture influence is expanding in the cosmetics and hospitality industries with the adoption of cannabis-infused beauty products for massages.
- Alternative Pain Treatments
- Alternative pain treatments such as cannabis-infused topicals and massages are gaining popularity.
- Wellness Tourism
- The rise of cannabis-infused massages is driving innovation in wellness tourism.
Who This Affects Most
- Cosmetics
- The cosmetics industry is embracing innovative beauty products using cannabis-infused topicals for massages.
- Hospitality
- The hospitality industry is incorporating cannabis-infused massages as a new experiential offering.
- Wellness
- The wellness industry is tapping into the demand for alternative pain treatments by offering cannabis-infused massages.
