Popcart is a recipe finder tool that's powered by digital grocery store FreshDirect and Foodily, a social recipe network. Rather than consulting cookbooks or cooking shows on TV, for a lot of people, it's a lot easier to find recipes online.
To simplify this process, Popcart works as a bookmark tool that you can use to highlight the ingredients for a recipe. From here, it's possible to make some modifications to meet the dietary needs of yourself or your family and when finished, pressing "Popcart it" will save the ingredient list. The most impressive part of this is that the following day, the ingredients from Popcart will be sent to you through FreshDirect, making planning a meal truly as easy as pressing a button.