Pureed Beetroot Hummuses

This Homemade Chickpea Dip Has an Unconventional Rosy Hue

There are so many various of chickpea dip available for a variety of palettes and tastes, and this beetroot hummus is an ideal option for anyone that enjoys richly roasted flavor. This hummus also contains all-natural ingredients and a bit of spice.

Food blog Whisk Affair created this delicious beet and chickpea hummus recipe that when finished is served with a rosy tint that is a bright variation on the traditionally cream-colored dip. The dip contains a mixture of cooked chickpeas, garlic, Tahini, olive oil, lemon and spices that are blended together. Add freshly cooked beet root, cumin and chilli flakes for added flavor, color and spice. The end result is a striking pink root veggie hummus that is perfect to serve with pitas or chips.

Root-veggie-based Hummus
Opportunity for food companies to create a range of hummus options with non-traditional ingredients such as beets that provide both color and flavor.
Natural Ingredients in Hummus
Opportunity for food companies to differentiate themselves by offering all-natural hummus options without artificial additives.
Spiced Hummus Varieties
Opportunity for food companies to leverage demand for spicy foods by creating a range of hummus options with different levels of heat.

Industries Being Reshaped

Food Manufacturing
Food manufacturing companies can develop new plant-based dips and spreads with natural and/or unconventional ingredients to appeal to health-conscious consumers.
Snack Food
Snack food companies can produce new varieties of chips that pair well with a range of hummus flavors, especially those that incorporate non-traditional ingredients.
Gourmet Food
Gourmet food companies can create aesthetically pleasing dips and spreads with unexpected ingredient combinations, such as beet-based hummus, to cater to foodies and culinary enthusiasts.
SCORE
1.0 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 10%
Activity 11%
Freshness 8%