Category
Lifestyle
Assisted Choices
Trend cluster
Category
Gamified
Review
Consumers seek dynamic forms of advice with interactive reviews.
3.1
Trend score
Trend
What is the Gamified Review trend?
Gamified Review: Understanding the importance of word-of-mouth exposure in an age of social media, many apps are offering the opportunity for consumers to share dynamic reviews and ratings. More than a written review, these apps allow for in-depth, interactive and crowdsourced methods of determining which product or service is right for consumers, indicating the continued importance of peer-to-peer feedback in purchasing decisions.
Trend themes
Themes within the Gamified Review trend
Three behaviours holding the trend together01
Interactive Reviews
Apps that offer interactive and crowdsourced methods of determining which product or service is right for consumers create opportunities for businesses to engage with their customers in a more dynamic way.
02
Product Review Social Platforms
Social networks that allow members to share product reviews in a stylistic and organized format and integrate with e-commerce platforms like Amazon provide new opportunities to promote and sell products.
03
Community-focused Book Review Platforms
Apps that bridge the gap between book clubs and review sites by creating a digital space for people with a shared love of reading to connect provide opportunities for authors and publishers to build a community and promote their books.
Industry implications
What the Gamified Review trend means for industry
Where the trend changes the playbookFor
E-commerce Platforms
Interactive reviews, product review social platforms, and community-focused book review platforms can provide new opportunities for e-commerce businesses to engage with customers, promote their products, and build a community.
For
Design Products
Platforms like Hurated, which provide product ratings curated by designers and other tastemakers, create opportunities for businesses that sell design products to connect with customers and gain exposure for their products.
For
Restaurant Industry
Restaurant recommendation extensions like Google Maps' that offer suggestions on eateries create opportunities for restaurants to increase exposure and attract new customers.
Workshop question
How could you make the review process for your products or services more interactive for consumers?
Trend signals
Trend signals for Gamified Review
Trend score 3.1 out of 10, from popularity 48%, activity 37%, freshness 8%.
Popularity48%
Activity37%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Gamified Review trend
7 featured examples from Apr 28, 2014 to Apr 20, 2016CategorySocial Media
Product Review Social Platforms
Kit Lets Consumers Share Product Reviews and Make Informed Choices
Opportunity for social networking platforms to tap into the product review space and provide a dedicated platform for users to share their opinions and research products.
CategorySocial Media
Story-Focused Recommendation Platforms
Listory Lets You Curate Product Collections With Reviews
Listory disrupts the e-commerce space by offering a story-focused and personalized approach to product recommendations.
CategorySocial Media
Design Review Platforms
Hurated is Like a Search Engine for Design Products Curated by Tastemakers
E-commerce businesses could benefit from incorporating curated design products, trust-based ratings, and special offers and local pickups into their platforms to attract and retai…
CategoryBusiness
Book Review Social Platforms
The Litsy App Aims to Build More Community Around the Love of Reading
The industry of online platforms that provide spaces for people to connect and engage with each other
CategoryTech
Typographic Restaurant Recommendations
Google Maps Now Conveniently Offers Suggestions on Eateries
Google Maps' restaurant recommendation extension presents interesting opportunities for innovation in the food tech industry.
CategoryTech
Customer Gifting Apps
Front Flip App Lets Store Owners Interact with and Reward Loyal Customers
Front Flip's customer gifting app can revolutionize the retail industry by enhancing customer engagement, loyalty, and personalized rewards.
CategoryTech
Scary Film-Rating Platforms
Reel Scary is a Site that Allows Users to Rate Different Horror Movies
Disruptive innovation opportunity: Introduce a disruptive film rating platform that transforms the way movies are evaluated and recommended to viewers, enhancing the movie-watchin…
