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Gamified Romance

Consumers search for experiential forms of matchmaking

Implications - Dating apps and services are proliferating at a remarkable rate, aiming to appeal to the tech-savvy, experienced-driven millennial. To break through the noise and add intrigue, many of these services are introducing gamified aspects to the process. Dating has become so much more than the physical aspect of going on dates, and heightening the level of interactivity caters to the social interests of millennials.

SCORE 3.8

Popularity

Activity

Freshness

Megatrends

Patterns

6 Featured, 44 Examples: 37,034 Total Clicks

Date Range: Aug 15 - Nov 16

Trending: Mild

Consumer Insight Topics: Tech Mobile Lifestyle Life Romance

Featured Examples

Curiosity-Based Dating Apps - This Matchmaking App Provides a New Way to Evaluate Other Users

SCORE 3.5

Mild 929 Clicks Pub: Oct 7, 15

Curiosity-Based Dating Apps

This Matchmaking App Provides a New Way to Evaluate Other Users

‘Sapio’ is a new dating app that provides a unique way to evaluate other users. While there are numerous dating apps available to consumers, many of these platforms operate on the... [More]

Game-Based Dating Apps - This App Uses Mini Games to Identify Potential Matches

SCORE 4.2

Average 1,069 Clicks Pub: Oct 28, 15

Game-Based Dating Apps

This App Uses Mini Games to Identify Potential Matches

‘Mazel’ is a new dating app that uses mini games to identify potential matches. While many dating apps rely on photos and other superficial information to connect users, Mazel adopts a... [More]

Game-Based Dating Apps - The 'DatePlay' App Uses Games to Analyze Personalities Before Matching

SCORE 5

Average 586 Clicks Pub: Jul 25, 16

Game-Based Dating Apps

The 'DatePlay' App Uses Games to Analyze Personalities Before Matching

The ‘DatePlay’ app uses interactive games to try to understand the user’s personalty before recommending potential matches. Vana Koutsomitis is the founder of the app and wanted to... [More]

Party Game Dating Apps - This App is an Online Dating Version of the Game "Spin the Bottle"

SCORE 4.3

Average 470 Clicks Pub: Nov 16, 16

Party Game Dating Apps

This App is an Online Dating Version of the Game "Spin the Bottle"

Many people have played the game Spin the Bottle at parties when they were young and this dating app is an online embodiment of the same game, but for adults. There now exists a myriad of choices... [More]

Scientific Speed Dating - 'Scientists for Love' Uses the Human Senses to Find Perfect Couples

SCORE 2.2

Untested 585 Clicks Pub: Aug 10, 15

Scientific Speed Dating

'Scientists for Love' Uses the Human Senses to Find Perfect Couples

Speed dating has been turned on its head with a new sense-inducing experiment. ‘Scientists for Love’ believe it has found the solution for finding your true love—through using your... [More]

Quiz-Based Dating Apps - This App Uses Short Quizzes to Help Users Find Their Perfect Match

SCORE 2

Untested 343 Clicks Pub: Oct 9, 15

Quiz-Based Dating Apps

This App Uses Short Quizzes to Help Users Find Their Perfect Match

‘SCORE’ is a unique dating app that uses short quizzes to help users find their perfect match. With so many dating apps available, it can difficult to know which ones are likely to yield... [More]