'Mazel' is a new dating app that uses mini games to identify potential matches. While many dating apps rely on photos and other superficial information to connect users, Mazel adopts a different approach.
Mazel is designed to remove the superficial aspect of online dating. Instead of letting users choose their partner based on photos and short biographies, Mazel forces users to discover the personality of their potential date. Each user must play four mini games in order to uncover different bits of information about the person they are interested in. Only after these games have been completed will users be able to see the full profile and picture of the person they are chatting with. Although it may sound unusual, each game is specially designed to help identify potential matches.
Mazel ultimately provides a fun and creative alternative to photo-based dating apps.
What's Driving This Trend
- Game-based Dating
- The trend of game-based dating apps is disrupting traditional dating by encouraging users to discover the personality of potential matches through mini games rather than photos and biographies.
- Personality-based Matching
- Dating apps that focus on personality-based matching through mini games are disrupting the traditional dating scene by offering a more genuine way to connect people with compatible personalities.
- Experiential Dating
- The trend of experiential dating through game-based dating apps offers a unique and fun way to meet potential matches, breaking away from the monotony of photo swiping.
Who This Affects Most
- Online Dating
- The online dating industry has the opportunity to innovate by adopting game-based dating apps that prioritize personality-based matching through mini games instead of solely relying on photos.
- Mobile Gaming
- The mobile gaming industry can tap into the trend of game-based dating apps by offering their expertise to develop specialized mini games for dating app companies.
- User Experience Design
- The user experience design industry can explore new opportunities in game-based dating apps by identifying new and creative ways to design mini games that enhance the personality-based matching experience.
