While it's easy for some brands to adopt a cool irreverence, this viewpoint certainly doesn't suit every established grocery store brand—but with its recent rebranding, Lowes Foods proved that even oldschool grocers can once again be hip.
Lowes Foods put The Variable agency to the task of coming up with a new identity for the grocery store that would defy convention. In order to inspire thinking totally outside of the box, The Variable essentially imagined that "Pixar created a grocery store, but talked about itself the way BuzzFeed would." As a result, there's plenty of good humor, eye-catching designs in-store and innovative in-store experiences that make it known that Lowes is now looking to do things a little bit differently. In terms of getting the word out about its rebranding, some of the new Lowes billboards read cheeky messages like "Grocery finally grows a pear," or "Supermarkets need a kick in the plums."
Why This Trend Is Growing
- Grocery Branding
- Grocery stores are adopting quirky branding strategies to differentiate themselves from competitors and appeal to younger, trend-conscious demographics.
- In-store Experience
- Grocery stores are leveraging immersive and interactive experiences to create memorable in-store experiences for customers and build brand loyalty.
- Humorous Marketing
- Grocery stores are using humor in their marketing campaigns to add personality and appeal to customers who are looking for a fun and lighthearted shopping experience.
Industries Being Reshaped
- Retail
- Retailers can create memorable customer experiences by incorporating interactive and playful elements into their stores and marketing campaigns.
- Food and Beverage
- Companies in the food and beverage industry can differentiate themselves from competitors by adopting unconventional branding and marketing strategies that appeal to younger demographics.
- Advertising
- Advertising agencies can create more effective campaigns by incorporating humor and playful language into their messaging, particularly for companies looking to appeal to younger demographics.
