Category
Lifestyle
Assisted Choices
Trend cluster
Category
Artisan
Arthropod
Gourmet food and beverage offerings take edible insects mainstream.
3.0
Trend score
Trend
What is the Artisan Arthropod trend?
Artisan Arthropod: Once considered the realm of only the most adventurous culinary connoisseurs, gourmet food and beverage offerings infused with insects have propelled such dishes into the mainstream spotlight. Speaking to fears regarding food scarcity and the pursuit of natural sources of protein, the incorporation of insects into food and beverage suggests an evolving consumer understanding of the benefit of anything naturally sourced over man-made, as well as the flexibility of said consumers in attempting to re-position what was previously considered waste.
Trend themes
Themes within the Artisan Arthropod trend
Three behaviours holding the trend together01
Edible Insects as Sustainable Protein
With growing concerns over food scarcity and environmental sustainability, insects are seen as a natural source of protein with less of an impact on the planet, driving creative new food and beverage offerings.
02
Insects as a Novelty Ingredient in Food and Drink
As a novel and adventurous ingredient, insects are incorporated into food and drink offerings in new, surprising, and sometimes even humorous ways.
03
Creative Ways to Overcome Insect Taboo
In order to normalize the consumption of insects, companies create fun and inventive applications such as insect-infused bitters and insect pop-up eateries.
Industry implications
What the Artisan Arthropod trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry can explore ways of incorporating insects in their products to cater to consumers' growing interests in sustainable protein, and creative ingredient applications.
For
Pest Control
Pest control companies such as Rentokil can explore using events such as the 'pestaurant' to promote their brand and generate interest.
For
Alcohol and Beverage
The alcohol and beverage industry particularly in the cocktail segment can create new and interesting beverages by incorporating edible insects or insect-based bitters.
Workshop question
What do consumers see as the most useless aspect of their experience with your brand? How could you change that into something productive?
Trend signals
Trend signals for Artisan Arthropod
Trend score 3.0 out of 10, from popularity 47%, activity 36%, freshness 8%.
Popularity47%
Activity36%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Artisan Arthropod trend
4 featured examples from Jun 30 to Oct 27, 2015CategoryEco
Gourmet Insect Restaurants
This London Restaurant's Mouthwatering Menu is Entirely Bug-Based
The food and beverage industry has the potential to embrace insect-based ingredients and explore new culinary possibilities to cater to the growing demand for sustainable and uniq…
CategoryLifestyle
Edible Insect Bitters
These Insect-Based Biters are Designed to Be Added to Cocktails
The food and beverage industry can explore the incorporation of insect-based ingredients into their product lines.
CategoryMarketing
Insect-Infused Pop-Up Eateries
Rentokil's Traveling 'Pestaurant' Celebrates the Brand's 80 Years
The Food and Beverage industry can capitalize on the trend of insect-based food by offering innovative and sustainable menu options.
CategoryEco
Cricket-Laced Milkshakes
'Wayback Burgers' Launches an Insect-Infused Milkshake on its Menu
The introduction of insect-infused milkshakes and beef jerky shakes opens up new possibilities for product innovation in the food and beverage industry.
