Relearning Empathy

Campaigns and services aim to foster a sense of empathy in consumers

Implications - Social sharing allows people to indulge their narcissistic impulses, which can arguably foster negative, antisocial behaviors. In an attempt to encourage prosocial behaviors, many apps, services and even marketing campaigns, seek to inspire a sense of empathy. Initiatives of this kind serve as a call-to-action for compassion and understanding, especially in sensitive situations.
SCORE 2.7
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Activity
Freshness
Megatrends
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34,708 Total Clicks
Sep 15 - Nov 15
Untested
MarketingLifestyleHealthLife
Featured Examples
Empathy-Based Video Games - This Battle Game Lets Players Fight Monsters or Make Friends With Them
SCORE 3.5
Mild 501 Clicks Pub: Sep 28, 15
Empathy-Based Video Games
This Battle Game Lets Players Fight Monsters or Make Friends With Them
At first, ‘Undertale’ seems to be a typical battle game, albeit one with abnormally adorable graphics. Like so many role-playing games, it follows a child on her adventure through an... [More]
Humanizing Veteran Campaigns - These 'Got Your 6 Posters' Reveal the Identities of Army Veterans
SCORE 2.8
Mild 373 Clicks Pub: Nov 2, 15
Humanizing Veteran Campaigns
These 'Got Your 6 Posters' Reveal the Identities of Army Veterans
This ‘Got Your 6’ Veteran’s Day campaign aims to show the public and veterans themselves that ex-army personnel go beyond the stereotype. The media tends to present a skewed... [More]
Prejudicial Language Checkers - This Tool is Designed to Point Out and Remedy Unconscious Prejudices
SCORE 2.8
Mild 115 Clicks Pub: Sep 15, 15
Prejudicial Language Checkers
This Tool is Designed to Point Out and Remedy Unconscious Prejudices
‘Rehumanize’ is a Google Chrome extension that points out and fixes unconscious prejudices. Although we may not be aware of it, language can be used to marginalize the plight of... [More]
Crowdsourced Refugee Phrasebooks - This Guide Helps Volunteers Respond to the Needs of Refugees
SCORE 1.3
Untested 99 Clicks Pub: Sep 14, 15
Crowdsourced Refugee Phrasebooks
This Guide Helps Volunteers Respond to the Needs of Refugees
A group of German volunteers recently put together a phrasebook that helps them to better respond to the needs of refugees. In recent months, Germany and other European countries have faced an... [More]
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