This 'Got Your 6' Veteran's Day campaign aims to show the public and veterans themselves that ex-army personnel go beyond the stereotype.
The media tends to present a skewed perception of veterans. Images of veterans in films and TV often center around extreme depictions of PTSD and violence. Many people think of veterans and picture Vietnam vets of their grandparents' generation.
This new campaign by veteran public relations organization 'Got Your 6' showcases the many ways veterans contribute to their communities in life after military service. The campaign invites veterans to share two aspects of their identity as well as their veteran status with the hashtag "#IAm" on social media, a formula that also appears on the 'Got Your 6' posters. For example, one poster features a picture of U.S. Army veteran Bill, with the caption "I am a photojournalist, an artist, a veteran."
What Makes This Trend Stand Out
- Humanizing Veteran Identity
- Disruptive innovation opportunity: Develop new platforms or campaigns that showcase the multi-dimensional identities of veterans beyond stereotypes.
- Social Media Engagement
- Disruptive innovation opportunity: Create social media campaigns that encourage individuals to share their unique identities and experiences using specific hashtags.
- Changing Perceptions of Veterans
- Disruptive innovation opportunity: Develop media content, such as films and TV shows, that portray a more diverse and accurate representation of veterans and their contributions.
Sectors Adopting This
- Public Relations
- Disruptive innovation opportunity: Implement data-driven strategies and storytelling techniques to reshape public perceptions of veterans and promote their multifaceted identities.
- Social Media
- Disruptive innovation opportunity: Develop platforms or tools that facilitate sharing and amplify the voices of veterans, allowing them to showcase their identities beyond their military service.
- Entertainment
- Disruptive innovation opportunity: Collaborate with veteran organizations to produce films, TV shows, and other media content that accurately represents the diverse experiences and contributions of veterans.
