In order to help deal with some of the pollution that overwhelms the city of Lima in Peru, retired naval engineer Jorge Gutierrez designed and developed a big air purifier.
Now situated in Lima’s Jesus Maria district, the air purifier is described like a "super tree." On the sides of the air purifier are billboards, which serve as filters to absorb the city's smog and carbon dioxide, as well inform the public of what it does. Clean air is transported to a protected section of the purifier, providing a space where city-dwellers can go and breathe a bit of clean air. What gets filtered through this purifier in Peru is pretty alarming—captured in plastic bottles is a lot of dirty, dark brown water that you'd otherwise be breathing into your lungs.
Key Themes Behind This Trend
- Big Air Purifiers
- Opportunity for developing large-scale air purifiers to combat pollution in urban areas.
- Filtering Billboards
- Innovative advertising billboards that double as air filters, providing clean air and raising awareness about air pollution.
- Clean Air Spaces
- Creation of protected areas with clean air for city-dwellers to escape pollution and improve their well-being.
Where This Applies
- Environmental Technology
- Disruptive innovation opportunity to develop advanced air purification systems for tackling pollution in cities.
- Advertising and Marketing
- Opportunity to design and implement innovative billboard advertisements that also serve a practical purpose of purifying the air.
- Urban Wellness
- Developing wellness spaces in urban areas to provide clean air and improve the quality of life for city residents.
