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Coupon Sharing Apps

The Photopon App Acts as Social Media for Coupon Sharing

— May 4, 2014 — Tech
The Photopon App is a social gifting app that connects friends, family, retailers and merchants. Are you someone who has to immediately share with someone after finding a good deal? If so, this app will help you easily do so -- and to more than one person at a time. Photopon fuses deal-finding and social media together to make personalized coupons.

By using your iPhone’s location services, the app shows you the nearest deals. If you feel like sharing one of the deals, you can attach your own photo and personal message and then send it directly to your family and friends via e-mail, Facebook, Twitter, etc. For example, if you are out at a restaurant that has a good drink special on, you can snap a picture of you and your friends and invite others to join in on the fun!
Trend Themes
1. Social Gifting Apps - The trend of apps connecting friends, family, retailers, and merchants through personalized coupons and deal-finding.
2. Location-based Deal Apps - The trend of coupon sharing apps using location services to find and share the nearest deals.
3. Personalized Coupon Apps - The trend of apps that fuses deal-finding and social media together to make personalized coupons.
Industry Implications
1. Retail - Retailers can explore creating location-based deals and coupons to increase customer traffic.
2. Food and Beverage - Restaurants and bars can benefit from the trend of personalized coupons shared through social media, encouraging customers to invite friends and increase sales.
3. Marketing and Advertising - The trend of social gifting apps and personalized coupon apps offers new opportunities to create targeted and effective marketing campaigns.
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