Millennial consumers seek live feedback at every stage of the ideation process
Implications - Understanding that millennials are a generation that appreciates feedback, many apps and services aim to provide real-time assessment. Both on an individual and team level, products that offer forms of live, crowsourced evaluation demonstrate the way ideation, business and entrepreneurship are evolving to be more collaborative.
Workshop Question - Making your brand more transparent, what is one internal exercise your team could adopt?
Trend Themes
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Real-time Feedback — Real-time feedback during the ideation process is becoming a norm for millennial consumers which provides an opportunity for businesses to adopt real-time assessment tools.
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Feedback-based Startup Platforms — Online communities and platforms that allow budding entrepreneurs to validate their ideas in real-time provide an opportunity for businesses to generate feedback-based startup incubators.
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Video-pitching Platforms — Video-pitching platforms dedicated to the creation and discovery of videos provide an opportunity for businesses to create a collaborative space for digital natives.
Industry Implications
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Technology — The increasing demand for real-time assessment tools creates the opportunity for tech companies to build products that support real-time feedback and ideation.
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Retail — The use of iBeacon technology in retail provides an opportunity for businesses to create a more personalized customer experience and collect real-time store data.
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Entertainment — The rise of video-pitching platforms creates an opportunity for businesses to build a collaborative space for filmmakers around the world.
4 Featured, 36 Examples:
126,246 Total Clicks
Date Range:
Mar 15 — Nov 15
Trending:
Average
Consumer Insight Topics:
