Category
Lifestyle
Assisted Choices
Trend cluster
Category
Safeguarded
Emotion
Consumers look to cutting-edge tech to regulate emotions.
4.5
Trend score
Trend
What is the Safeguarded Emotion trend?
Safeguarded Emotion: No longer satisfied with tools that merely collect data around mood and stress levels, consumers are moving toward the mainstream adoption of technology that go as far as to helps keep emotions in check. Often providing warnings to the user as well as incorporating unobtrusive, haptic feedback, these applications suggest an interest in digital solutions that guide users through various emotional states. This shift speaks to the mainstream acceptance of emotional health as something that needs to be managed and continually invested in.
Trend themes
Themes within the Safeguarded Emotion trend
Three behaviours holding the trend together01
Emotion-Sensing Technology
Consumers are actively seeking technology that helps them manage their emotional health, allowing brands to create products and services that provide emotional warnings and unobtrusive feedback to aid in emotional regulation.
02
Wearable Tracking Devices
Wearable devices that monitor heart rate, skin temperature, and other physiological indicators are becoming increasingly popular as consumers prioritize physical and emotional health.
03
Therapeutic Robots
Robotic companions are being designed to help alleviate anxiety, pain, and isolation in healthcare settings, which opens up potential for other applications of this type of technology in helping individuals manage depression or other mental health conditions.
Industry implications
What the Safeguarded Emotion trend means for industry
Where the trend changes the playbookFor
Health Technology
The development of emotional health technology and wearable monitoring devices is increasingly relevant to the healthcare industry and provides opportunities to improve patient care and outcomes.
For
Wearable Technology
Wearable devices with emotional health monitoring capabilities are creating new possibilities for brands looking to tap into this growing market of individuals seeking custom solutions for managing their emotional wellbeing.
For
Robotics
The utilization of therapeutic robots in healthcare settings highlights a growing need and opportunity to incorporate robotic technology as a way to help individuals manage mental health and wellness beyond traditional healthcare settings.
Workshop question
What small tweaks or adjustments could your brand make to your products or services to connect with consumers emotionally?
Trend signals
Trend signals for Safeguarded Emotion
Trend score 4.5 out of 10, from popularity 76%, activity 51%, freshness 8%.
Popularity76%
Activity51%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Safeguarded Emotion trend
5 featured examples from May 15, 2015 to Oct 31, 2016CategoryLifestyle
Emotion-Tracking Wearables
The 'Sence' Wearable Trackers Lets Users Track Their Emotional State
The healthcare industry can leverage Sence wearable trackers to develop customized mental health interventions based on emotional patterns.
CategoryFashion
Emotion-Sensing Bracelets
Vinaya's Technological Jewelry Can Create Art Out of the User's Emotions
Opportunity for disruption: Incorporate emotion-sensing technology in healthcare to provide personalized treatments and mental health monitoring.
CategoryFashion
Stress-Reducing Bracelets
The WellBe Tells You When You're Too Stressed and Helps You Calm Down
Opportunity for businesses in the health and wellness industry to create and market products focused on stress reduction and emotional balance.
CategoryTech
Mood Detecting Scarves
The Neffa Chameleon Scarf Changes Color According to Mood
Fashion-tech ventures can leverage emotion-detecting wearables and innovations in thermochromatic printing technology to create personalized wellness wearables.
CategoryTech
Anxiety-Alleviating Robots
'Huggable' is a Robot Teddy That Helps Comfort Hospitalized Children
With the potential to revolutionize patient care and treatment, therapeutic robots offer a disruptive innovation opportunity for the healthcare industry to improve outcomes and in…
