There have been a slew of re-imagined logos to date, yet artist Mehmet Gozetlik has decided to continue the design tradition by interpreting iconic brands such as Starbucks, Shell and Intel as the neon signs of Chinese restaurants.
Although some might think the project an odd undertaking, the artist states that the re-imagined logos series, titled Chinatown, shows the continuity of Western brands in an Eastern context. He says, "'Chinatown' pushes viewers to ask themselves what it means to see, hear, and become fully aware. 'Chinatown' also demonstrates our [culture's] strangeness to 1.35 billion people in the world, when you can't read Chinese." It is interesting to see the associations people attach to such visuals, even if the re-imagined logos look unique.
Why This Trend Is Growing
- Re-imagined Logos
- There is a growing trend of re-imagining iconic logos to create new visual representations.
- Neon Sign Design
- Neon sign design is gaining popularity as a way to reinterpret brand identities and create eye-catching visuals.
- Cultural Contextualization
- More artists and designers are exploring the cultural contextualization of Western brands in Eastern contexts.
Industries Being Reshaped
- Advertising and Marketing
- The advertising and marketing industry can leverage the trend of re-imagined logos to create innovative campaigns and engage consumers in new ways.
- Graphic Design
- Graphic designers can explore the use of neon sign design to bring a fresh and dynamic element to brand identities and visual communication.
- Art and Culture
- The art and culture industry can delve into the exploration of cultural contextualization through creative projects like re-imagined logos, fostering cross-cultural understanding and dialogue.
