In an effort to remedy the wage gap between men and women, this New York pharmacy implemented a man tax. Located in the Soho area of NYC, Thompson Chemists is charging men an extra 7% in tax to protest inequality of the sexes. This move is considerably timely given the conversation surrounding sexism and gender equality following the results of the recent 2016 presidential election.
For an undetermined amount of time, women can shop at Thompson Chemists tax-free, while male customers will be subjected to a man tax. Pharmacy owner Jolie Alony is opposed to women having to pay more for items (7% more) than similar items marketed to men. Similarly minded business owners have offered women a discount on goods to reflect the imbalance of their pay.
What's Driving This Trend
- Gender-based Pricing
- Pharmacies and retailers may implement gender-based pricing to address pay inequality and promote gender equity.
- Activism Marketing
- Businesses may use activism and political issues to make an impact on social justice and showcase their brand values.
- Consumer Backlash
- There could be backlash from male customers and the general public against businesses implementing gender-based pricing.
Who This Affects Most
- Pharmaceuticals
- Pharmacies and drugstores have the opportunity to implement gender-based pricing strategies.
- Retail
- Retailers can experiment with gender-based pricing as a way to differentiate themselves and attract customers who prioritize social justice issues.
- Marketing and Advertising
- Agencies can create activism marketing campaigns that highlight social justice issues and encourage consumers to support businesses that share their values.
