Trend cluster
Category

WiFi
Wearable

Consumers take connectivity on-the-go with Internet-enabled accessories.

Wireless WiFi BackpacksWiFi-Enabled Leather BagsWiFi-Enabled NecktiesWiFi-Enabled WatchesHelmet-Mounted WiFi

Trend

What is the WiFi Wearable trend?

WiFi Wearable: A unique convergence of wearable technology and the Internet of Things, clothing and accessories embedded with their own WiFi source offer consumers the ultimate in portable Internet access. This progression speaks to the comfortable relationship between consumers and their technological devices and suggests a future with fewer and fewer barriers to connectivity. Additionally, the interest in WiFi-enabling accessories demonstrates that, regardless of lifestyle, convenient Internet access remains a priority.

Trend themes

Themes within the WiFi Wearable trend

Three behaviours holding the trend together
01

Wearable Technology

The trend of technology being integrated into clothing and accessories, promoting connectivity on-the-go.

02

Internet of Things

The trend of devices being connected and controlled through the internet.

03

Pay-As-You-Go Internet

The trend of providing internet service on a pay-as-you-go basis.

Industry implications

What the WiFi Wearable trend means for industry

Where the trend changes the playbook
For

Fashion

Fashion industry professionals can explore integrating technology into clothing and accessories to promote connectivity.

For

Travel

Travel industry professionals can explore integrating internet connectivity solutions into travel accessories such as backpacks and luggage.

For

Technology

Technology industry professionals can explore new ways to provide internet connectivity solutions such as pay-as-you-go options.

Workshop question

How can your brand better cater to consumers looking for on-the-go connectivity?

Trend signals

Trend signals for WiFi Wearable

Trend score 5.5 out of 10, from popularity 84%, activity 72%, freshness 8%.

Popularity84%
Activity72%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America