Perfume brands recognize shifting gender roles with unisex fragrances
Implications - Greater global recognition of shifting gender roles has bled into the fragrance industry, which is now releasing androgynous products. Gender-blurring ventures fit into today's pop cultural portrayals of shifting male and female characteristics. Modern consumers appreciate branded contributions to this narrative as it pairs purchasing decisions with shifts in outlooks.
Workshop Question - How can your brand accommodate consumers' increasingly open-minded attitudes?
Trend Themes
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Androgynous Fragrances — Gender-blurring ventures fit into today's pop cultural portrayals of shifting male and female characteristics.
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All-natural & Unusual Fragrances — Consumers are gravitating towards unique and unconventional scents that empower the wearer and tell a distinct story.
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Commemorative Fragrances — Perfume brands are celebrating the memories of beloved deceased celebrities via scents that pay tribute to their iconic qualities.
Industry Implications
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Beauty & Personal Care — The fragrance industry continues to expand and the above trends present an opportunity to tap into a wider market.
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Entertainment — Commemorative fragrances serve as a crossover between music and beauty industries, and present an opportunity for innovative marketing strategies.
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Luxury Goods — Unusual and all-natural fragrances provide an opportunity for luxury fragrance companies to differentiate themselves from mass-produced options.
5 Featured, 32 Examples:
209,963 Total Clicks
Date Range:
May 15 — Nov 15
Trending:
Mild
Consumer Insight Topics:
