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Scented Androgyny

Perfume brands recognize shifting gender roles with unisex fragrances

Implications - Greater global recognition of shifting gender roles has bled into the fragrance industry, which is now releasing androgynous products. Gender-blurring ventures fit into today's pop cultural portrayals of shifting male and female characteristics. Modern consumers appreciate branded contributions to this narrative as it pairs purchasing decisions with shifts in outlooks.

Workshop Question - How can your brand accommodate consumers' increasingly open-minded attitudes?

SCORE 3.1

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5 Featured, 32 Examples: 149,087 Total Clicks

Date Range: May 15 - Nov 15

Trending: Mild

Consumer Insight Topics: Business Lifestyle Life New Ventures Retail

Featured Examples

All-Natural Unisex Fragrances - AGONIST Parfums Are Inspired by All Facets of Swedish Culture

SCORE 4.9

Average 4,101 Clicks Pub: May 28, 15

All-Natural Unisex Fragrances

AGONIST Parfums Are Inspired by All Facets of Swedish Culture

Launched in 2008 by real-life couple and business partners Christine and Niclas Lydeen, AGONIST Parfums is a line of all-natural unisex fragrances inspired by all facets of Swedish culture. The... [More]

Exotic Unisex Fragrances - This Tropical Fragrance From Tom Ford is Designed for Men and Women

SCORE 3.4

Mild 2,068 Clicks Pub: Jul 9, 15

Exotic Unisex Fragrances

This Tropical Fragrance From Tom Ford is Designed for Men and Women

Fleur De Portofino is the fourth fragrance created by Tom Ford and is part of the Neroli Portofino collection. The entire line of fragrances follows an Italian-scented theme. Fleur de Portofino... [More]

Genderless Fragrance Collections - The Les Infusions de Prada Range Boast Unisex Scents

SCORE 2.2

Untested 2,236 Clicks Pub: May 22, 15

Genderless Fragrance Collections

The Les Infusions de Prada Range Boast Unisex Scents

Les Infusions de Prada is the Italian luxury brand’s latest fragrance range. The scent collection is described as genderless and embraces the fashion industry’s latest obsession with... [More]

Subtle Androgynous Fragrances - These Unusual Scents Tell a Story About Each Wearer

SCORE 3.7

Mild 844 Clicks Pub: Aug 18, 15

Subtle Androgynous Fragrances

These Unusual Scents Tell a Story About Each Wearer

Blackbird Fragrances specializes in androgynous perfumes that feature distinct and unusual scents. Not everyone enjoys the same fragrances and many consumers gravitate towards unique and... [More]

Commemorative Celebrity Fragrances - This Unisex Perfume Pays Tribute to Late Singer Aaliyah

SCORE 1.2

Untested 919 Clicks Pub: Sep 17, 15

Commemorative Celebrity Fragrances

This Unisex Perfume Pays Tribute to Late Singer Aaliyah

Fragrance company ‘Xyrena’ is set to launch a unisex perfume that honors the life of R&B superstar Aaliyah. While celebrity-made perfumes are nothing new, it is highly unusual for a... [More]