Les Infusions de Prada is the Italian luxury brand's latest fragrance range. The scent collection is described as genderless and embraces the fashion industry's latest obsession with unisex marketing.
Blurring gender lines, this perfume collection boasts six fragrances that redefine that way consumers experience scent. Viewing gender-focused products as a cliche, Prada's Daniela Andrier created the Les Infusions de Prada fragrance range in an attempt to appeal to a broader market.
The collection will feature three of Prada's existing fragrances along with three new scents that include Iris, Oeillet and Amande along with Fleur d'Oranger, Iris Cèdre and Vetiver. Following in the footsteps of genderless retailers like Selfridges, this scent collection celebrates self-expression and understands consumers' desire for experimentation.