From the iconic Not a Perfume skin scent to fruity, floral and sensual Juliette, all Juliette has a gun perfumes have been designed expressly for women, but not the brand's latest launch, Ex Vetiver.
"Juliette has a gun has always been a brand exclusively dedicated to women. With Ex Vetiver, I wanted to make a new proposal: a feminine fragrance... dedicated to men," says Romano Ricci, "Until now, all my creations were addressed to women. For once, it’s not the case. I deny the unisex denomination, it’s the Woman who invites the man into her universe."
This citrusy, woody, fresh fragrance has three varieties of vetiver sourced from Haiti, India and Indonesia at its heart, plus the essence of bergamot and lemon, and the brand's signature Ambroxan and musk base.
What's Driving This Trend
- Gender-inclusive Fragrances
- Gender-Inclusive Fragrances are breaking traditional norms by creating scents that transcend traditional gender classifications.
- Citrus-woody Combinations
- Citrus-Woody Combinations in perfumery highlight a balanced blend of freshness and warmth, appealing to a broader audience.
- Exotic Ingredient Sourcing
- Exotic Ingredient Sourcing emphasizes the use of rare and diverse origins for fragrance components, enhancing the luxury appeal.
Who This Affects Most
- Luxury Fragrance
- The Luxury Fragrance industry benefits from crafting high-end scents that challenge and expand traditional gender fragrance roles.
- Personal Care
- In the Personal Care industry, inclusive product design that crosses gender boundaries caters to evolving consumer preferences.
- Global Ingredient Procurement
- Global Ingredient Procurement focuses on sourcing unique ingredients from around the world, setting brands apart in a competitive market.
