This sponsored tour platform allows touring musicians to connect with businesses who can offer freebies. In return, the artists would offer endorsements. Similar to the way many bloggers and YouTubers receive free products, the Patrons app lets brands become a patron of the arts.
Businesses are supposed to offer deals that affect the daily lives of artists so they can engage pre or post show as well as on their days off. Powered by Gigit, the Patrons app caters specifically to industries like bars and restaurants, hotels, fitness, beauty and agencies.
Currently in beta, the sponsored tour platform and smartphone app helps bands and musicians monetize their tours as record sales continue to plummet. Product endorsement deals have become a viable alternative for musical artists.
Key Themes Behind This Trend
- Sponsored Tour Platforms
- Opportunity for businesses to connect with musicians through sponsorships and endorsements.
- Monetization of Music Tours
- Musicians finding new ways to earn income from their tours through partnerships and endorsements.
- Alternative Revenue Streams for Musicians
- Exploring non-traditional sources of income for artists, such as endorsement deals.
Where This Applies
- Hospitality
- Hotels, bars, and restaurants can benefit from sponsoring musicians and offering exclusive deals to engage their audiences.
- Fitness
- Fitness centers and studios have the opportunity to sponsor musicians and offer special promotions to attract new customers.
- Beauty and Agencies
- Beauty brands and agencies can collaborate with musicians through sponsored tours and product endorsements to reach new audiences.
