This sponsored tour platform allows touring musicians to connect with businesses who can offer freebies. In return, the artists would offer endorsements. Similar to the way many bloggers and YouTubers receive free products, the Patrons app lets brands become a patron of the arts.
Businesses are supposed to offer deals that affect the daily lives of artists so they can engage pre or post show as well as on their days off. Powered by Gigit, the Patrons app caters specifically to industries like bars and restaurants, hotels, fitness, beauty and agencies.
Currently in beta, the sponsored tour platform and smartphone app helps bands and musicians monetize their tours as record sales continue to plummet. Product endorsement deals have become a viable alternative for musical artists.