Category
Tech
Embedded Intelligence
Trend cluster
Category
Mobile
Expansion
Phone plan offers incorporate unconventional services for multifaceted needs.
3.2
Trend score
Trend
What is the Mobile Expansion trend?
Mobile Expansion: As mobile devices continue to expand into numerous tech categories, service providers are reacting with a shift away from conventional plans. In its place are more creative, atypical programs that incorporate multiple end user wants and needs. This aligns well with today's consumer who tends to prefer hyper-tailored, customized options.
Trend themes
Themes within the Mobile Expansion trend
Three behaviours holding the trend together01
Customized Mobile Plans
Service providers are offering customized, atypical mobile plans that incorporate multiple end user wants and needs to align with consumers' hyper-tailored preferences.
02
Connected Cars
Connected cars represent a new revenue stream for wireless providers with in-car streaming services offering live video and exclusive content to passengers.
03
Mobile Promotions
Mobile providers are offering promotions like free Amazon Prime subscriptions to appeal to tech-savvy millennials' desire for timely online deliveries and cost-effective mobile plans while generating revenue.
Industry implications
What the Mobile Expansion trend means for industry
Where the trend changes the playbookFor
Telecommunications
The telecommunications industry benefits from the rise of customized phone plans, in-car streaming services, and mobile promotions to increase revenue.
For
E-commerce
The e-commerce industry can benefit from offering exclusive deals for mobile promotions to appeal to tech-savvy millennials.
For
Entertainment
The entertainment industry benefits from connected cars' in-car streaming services, offering passengers live video and exclusive content, and cinematic mobile rewards indicating a shift towards increased mobility for leisure activities.
Workshop question
How can you restructure your brand offering to appeal to different demographics' interests?
Trend signals
Trend signals for Mobile Expansion
Trend score 3.2 out of 10, from popularity 60%, activity 29%, freshness 8%.
Popularity60%
Activity29%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Mobile Expansion trend
5 featured examples from May 6 to Nov 9, 2015CategoryBusiness
Mobile E-Commerce Promotions
Sprint's Latest Phone Offer Includes a Free Amazon Prime Subscription
Disruptive innovation opportunity: Integrate e-commerce platforms and services into telecommunications offerings to create unique customer experiences and gain a competitive edge.
CategoryAutos
In-Car Streaming Services
This Service Allows Passengers to Watch Football Games in the Backseat
Integrating streaming services into vehicles could disrupt the traditional transportation industry and create new opportunities for service providers.
CategoryTech
Roaming-Free Phone Plans
'Forbesfone' Offers a Cost-Effective International Phone Plan for Travel
Opportunity for telecommunication companies to offer roaming-free international phone plans and SIM card solutions for unlocked smartphones.
CategoryTech
Crossover Phone Plans
The T-Mobile Network Tackles a Competitor with Incentives for New Customers
Disruptive innovation opportunity for wireless telecommunications companies to offer more incentives and flexibility to customers.
CategoryMarketing
Cinematic Mobile Rewards
Virgin Mobile's Member Benefits Include Movie Tickets for Two
Telecommunications companies can offer entertainment-focused rewards programs to attract and retain younger customers.
