AT&T Inc. recently announced a partnership with Uber, which would allow passengers to watch football games on tablets located in the backseat of the vehicle. The advent of mobile technology has made it easier for consumer to enjoy digital content on the go. This new partnership combines live video content with connected cars.
The new partnership between AT&T and Uber involves outfitting ten Chevrolet Tahoe cars with wireless connectivity. These vehicles will then be equipped with four tablets, which will be integrated into the back of the headrests. Riders in these vehicle will have the option to watch football games via AT&T's U-verse TV app. Although the service is currently limited to college football, AT&T plans to offer exclusive content to connected car users in the near future.
While most American consumers already own a mobile phone, connected cars represent a new revenue stream for wireless providers such as AT&T.