Volvo cars have announced that it will be offering drivers access to YouTube via the infotainment system inside their vehicle cabin to provide them with a source of entertainment whenever they desire. The feature will provide drivers and/or passengers with the ability to watch their favorite YouTube channels or videos when not driving, which makes it ideal for long journeys where recharging will be required. This could act as a way for drivers to pass the time as they wait instead of requiring them to sit idly by.
Chief Product Officer at Volvo Cars Henrik Green commented on the implementation of YouTube saying, "When traveling by electric car, longer journeys might prompt a charging stop – and with video playback available in the car, Volvo drivers can spend their charging break enjoying livestreams, news, shows or their favourite creator’s latest video. It can also make the waiting for takeout or for a friend more enjoyable. Allowing our customers to watch videos while charging or when waiting to pick up their children from school is part of our promise to make their lives better and more enjoyable. With YouTube and other major streaming services coming soon, our customers can enjoy their charging break instead of seeing it as just a hassle – making electric car ownership that bit easier.”
Why This Trend Is Growing
- In-car Content-streaming
- Automobile manufacturers can add value to electric cars by integrating in-car content streaming features for entertainment during long rides or charging stations.
- Multi-functional Infotainment Systems
- There is a growing need for in-car infotainment systems that can provide drivers and passengers with more than just driving directions and radio stations; infotainment systems that offer content streaming services can be a perfect solution.
- Smart Device Integration for Cars
- Smartphone and smart device integration for automobiles and infotainment systems will continue to be an important and innovative trend offering hands-free and convenient entertainment services, which could be a game-changer for the in-car entertainment industry.
Industries Being Reshaped
- Automobile Manufacturing
- Automobile manufacturers can leverage the integration of in-car content streaming features to increase overall value in electric cars, and differentiate themselves from the competition.
- Media and Entertainment
- Media and entertainment companies can capitalize on the trend of in-car content streaming as demand for in-car entertainment continues to rise with longer commutes and EV adoption.
- Smart Device Manufacturing
- Smart device manufacturers have opportunities to work with automobile manufacturers to integrate devices into in-car entertainment systems, potentially expanding the market for smart devices and providing new solutions for those with longer commutes.
