General Motors (GM) has announced it will shift away from Apple CarPlay and Android Auto in its future electric vehicles (EVs) in favor of a new Google infotainment system. The update will see drivers unable to project their smartphone display onto the dashboard display and will instead focus on Google-powered features for a more seamless driver experience. The infotainment system will boast native versions of Google Maps as well as Google Assistant alongside Spotify, Audible and many more.
The GM Google infotainment system is slated to arrive first in the 2024 Chevy Blaze EV and will provide impressive benefits for electric vehicle drivers. The system will be able to intelligently react to scenarios to maximize range or optimize charging based on the location of charging stations.
Image Credit: GM
Why This Trend Is Growing
- Shift to Google Infotainment System
- Autonomous driving systems, artificial intelligence and machine learning algorithms will enable the deployment of more sophisticated Google-powered features for a more seamless driver experience.
- Native Versions of Google Maps and Google Assistant
- Opportunity for Google to collaborate with automobile manufacturers in further enhancing the accuracy of maps and the functionality of voice assistants including natural language processing for a more personalized experience.
- Intelligent Infotainment System
- Opportunity to leverage data analytics and algorithms to understand consumer behavior and provide targeted content, digital advertising and automotive maintenance and repair services for a personalized experience.
Industries Being Reshaped
- Automotive Industry
- Vehicle manufacturers can prioritize research and development of intelligent infotainment systems and encourage collaboration with technology giants such as Google to improve the driver experience and attract millennial and Generation Z consumers.
- Software Industry
- Opportunity for software developers to integrate artificial intelligence, natural language processing, and data analytics technologies in partnership with automobile manufacturers and tech giants to enhance the functionality and user experience of infotainment systems.
- Digital Advertising Industry
- Opportunity to leverage user data obtained from infotainment systems and partner with automobile manufacturers to provide targeted advertising to drivers based on their interests, preferences and driving behavior.
