Volvo has announced a new joint venture with Starbucks whereby the brand will bring its EV charging stations to numerous coffee shops across the country. The first location the companies are targeting is the 1,350-mile-long path between Denver and Seattle. Along this path, Volvo will install approximately 60 EV chargers at 15 different Starbucks locations.
The 15 Starbucks locations are individually separated by roughly 100 miles, which is well within the distance range of most electric vehicles. There will be 'ChargePoint DC' chargers with both 'CHAdeMO' and 'CCS' outputs. There will be standard and 'Express Plus' chargers, capable of delivering 62.5 kW and 350 kW respectively. This range of compatibility and charging speed provides nearly any EV owner with the ability to charge their vehicle.
This test project will be effective at showcasing both the practicality of EV-charging coffee shops and the demand for more EV chargers in general.
Image Credit: Starbucks, Volvo
What Makes This Trend Stand Out
- Ev-charging Retail Locations
- Opportunity for retailers to partner with EV charging companies and offer EV charging stations at their locations for added customer convenience.
- Charger Compatibility Expansion
- Opportunity for EV charging companies to expand charger compatibility offerings to accommodate more types of electric vehicles.
- Marketing Through Practicality
- Opportunity for companies to market their products and services by showcasing practical uses, such as using coffee shops as a venue for EV chargers.
Sectors Adopting This
- Retail
- Retail companies can partner with EV charging companies and offer EV charging stations at their locations for added customer convenience.
- EV Charging
- EV charging companies can expand charger compatibility offerings to accommodate more types of electric vehicles.
- Food and Beverage
- Food and beverage companies can partner with EV charging companies as a marketing tool to attract customers to their locations who are in need of charging their electric vehicles.
