Branded Pragmatism

Brands offer consumers new forms of pragmatic education

Implications - Understanding consumers' desire to learn practical, real-world skills, many brands and big businesses have begun to offer more pragmatic forms of education. This shift not only marks a departure in terms of what skills are considered valuable; it also positions brands as a trusted resource for consumers' personal betterment and self-improvement.
SCORE 5.1
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121,032 Total Clicks
Jan 15 - Nov 15
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Featured Examples
Brand-Taught Online Courses - The Big Know Offers Online Learning by the Biggest Brands' Top Experts
SCORE 6.2
Warm 1,014 Clicks Pub: Oct 27, 15
Brand-Taught Online Courses
The Big Know Offers Online Learning by the Biggest Brands' Top Experts
The intelligence behind a big brand contains “many lifetime’s worth of knowledge and expertise”—that’s the philosophy behind The Big Know, a new site that offers online... [More]
Millennial Financial Literacy Cafes - You Can Get Financial Advice Services Over Coffee and Wine
SCORE 5.8
Warm 3,932 Clicks Pub: Jan 30, 15
Millennial Financial Literacy Cafes
You Can Get Financial Advice Services Over Coffee and Wine
The Society of Grownups offers financial advice services specifically targeted towards millennials. The ‘Masters Program for Adulthood’ was developed by insurance company MassMutual... [More]
Digital Literacy Campaigns - Grovo and Capital One Help to Hone Skills for the Digital World
SCORE 4.3
Average 563 Clicks Pub: Jun 26, 15
Digital Literacy Campaigns
Grovo and Capital One Help to Hone Skills for the Digital World
In partnership with the Capital One, online learning platform Grovo created the ‘Future Edge Digital Literacy Challenge.’ This free online curriculum is designed to challenge people to... [More]
Resourceful Vendor Meetups - Ebay in Person is a Series of Educational Networking Events for Sellers
SCORE 3.3
Mild 834 Clicks Pub: Apr 8, 15
Resourceful Vendor Meetups
Ebay in Person is a Series of Educational Networking Events for Sellers
eBay in Person is a series of resource-sharing events put on by the online marketplace in order to enrich the experience of sellers. Given the setup of the business, providing educational resources... [More]
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