Brands offer consumers new forms of pragmatic education
Implications - Understanding consumers' desire to learn practical, real-world skills, many brands and big businesses have begun to offer more pragmatic forms of education. This shift not only marks a departure in terms of what skills are considered valuable; it also positions brands as a trusted resource for consumers' personal betterment and self-improvement.
Workshop Question - If your brand were to launch a real-world skills mini-series, what topics would you cover?
Trend Themes
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Practical Education Shift — Brands offering more pragmatic education mark a shift in what skills are considered valuable and position themselves as a trusted resource for consumers' personal development.
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Digital Literacy Campaigns — Partnerships between industry leaders and online learning platforms provide accessible digital learning opportunities, with significant potential to address the skills gap in middle-skill jobs.
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Brand-taught Online Courses — Online learning opportunities led by top experts in the world's largest brands provide project-based, interactive learning experiences that facilitate consumer engagement and personal development.
Industry Implications
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Finance — Financial institutions can integrate physical spaces, community-building events, and interactive educational workshops to provide accessible financial advice and planning services to younger audiences.
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E-commerce — Online marketplaces can go beyond product listings and provide resources and networking opportunities that improve the experience and performance of their sellers.
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Technology — Online learning platforms offer potential for partnerships with corporations and non-profit organizations to develop engaging digital literacy campaigns that address the skills gap and promote learning opportunities for low-to-moderate income individuals.
4 Featured, 36 Examples:
156,910 Total Clicks
Date Range:
Jan 15 — Nov 15
Trending:
Average
Consumer Insight Topics:
