Trend cluster
Category

Outerwear
Outlandishness

Outerwear designs take inspiration from previous decades.

Flashing LED Fur CoatsMagic-Themed JacketsRevived Eclectic OuterwearNostalgic Cocoon Coats

Trend

What is the Outerwear Outlandishness trend?

Outerwear Outlandishness: Moving away from the understated aesthetic that has dominated the fashion industry, many outerwear designs are offering a color revival. Often referencing the bright, color-clashing spirit of the '90s, these offerings are a lighthearted approach to the colder months that align with the millennial-sanctioned festival culture of summer.

Trend themes

Themes within the Outerwear Outlandishness trend

Three behaviours holding the trend together
01

Revival of 90s Fashion

Fashion brands are reviving styles from the 90s to appeal to millennial-sanctioned festival culture.

02

Infrared Clothing

Illuminating clothing featuring LED lights are becoming increasingly popular in the fashion industry.

03

Playful Outerwear Designs

Fashion designers are offering unique designs with whimsical themes for the fall and winter seasons.

Industry implications

What the Outerwear Outlandishness trend means for industry

Where the trend changes the playbook
For

Fashion

Fashion professionals can reference the revival of 90s fashion, incorporating playful and unique designs in their pieces.

For

Entertainment

Entertainment professionals can look to incorporate LED lighting into their costumes and performances.

For

Hospitality

Hospitality professionals can create events catering to whimsical and playful vibes, inspired by the trends in outerwear design.

Workshop question

How can your product or service enable self-expression in everyday situations?

Trend signals

Trend signals for Outerwear Outlandishness

Trend score 4.1 out of 10, from popularity 56%, activity 60%, freshness 8%.

Popularity56%
Activity60%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X (not a primary audience)
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific