French-Italian outerwear brand Moncler commissioned the Los Angeles-based artist duo FriendsWithYou to design a line of bright fashions for the fall and winter seasons. The new line of jackets and sweaters are all designed around the themes of magic, luck and friendship. Each piece of new clothing is infused with playful and cheery vibes.
The line is titled 'Happy Virus' as a reflection of the feelings that are associated with the clothing. The idea is to use bright colors and quirky cartoon graphics to conjure happy emotions, which will be infectious to those who see the new fashions.
Happy Virus was created in honor of Moncler's grand opening of its flagship store located in Ginza. The new bright fashions will be on sale at the brand's new location on October 24th and 25th. After the launch in the new store, the entire line will be available in all global stores.