Revived Eclectic Outerwear

The New Supreme Collection Features Jackets Inspired by the 90s

As the weather cools down, it's time to bundle up and bring out those layers and thanks to the newest Fall/Winter 2015 Supreme collection you can re-embrace all your favorite styles from the 90s. The collection serves as an eclectic hybrid of styles and pop culture references that are currently seeing a revival in the fashion world.

While a skate brand by nature, the most recent Supreme collection takes it to the next level by infusing its designs with New York's popular 90s era. With it you'll see materials like corduroy, argyle, faux fur and mohair integrated into many of the coats in the collection. Technicolor zip-ups, windbreakers in bold electric blues and parka-inspired coats are stand-out statement pieces in the line. References to collaborations Champion, Playboy and Schott are also seen embedded into many of the pieces' designs.

90s Fashion Revival
Opportunity to create new clothing lines that combine nostalgia with modern design elements
Eclectic Outerwear
Potential to design and produce unique jackets with a mix of materials and styles
Pop Culture References
Innovation opportunity to incorporate iconic collaborations and references into fashion collections

Where This Applies

Fashion
Fashion brands can capitalize on the trend by creating new lines of 90s-inspired outerwear
Streetwear
Streetwear brands can take advantage of the eclectic outerwear trend to create unique and bold statement pieces
Collaboration
Opportunity for brands to collaborate and integrate pop culture references into their fashion collections
SCORE
4.2 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 56%
Activity 63%
Freshness 8%