With movie theater attendance dropping in recent years, many cinemas are making moves to enhance viewer entertainment and boost box office revenues—one surefire way to satisfy both is with 4DX motion seating.
CJ's 4DX Lab in Los Angeles recently hosted a Mad Max screening to show off the effects of the immersive theater chairs. As vehicles in the movie rumbled across the desert, so did the chairs. Bullets being shot at characters were simulated with puffs of air and the dry desert winds were recreated with wall-mounted fans, smoke and fog machines.
These 4D seats are often installed to take up a few rows in a normal movie theater, or take up an entire auditorium, complete with strobe lights and pneumatic lifts. Now that summer blockbusters like Jurassic World, Ant-Man and the newest Mission Impossible are in theaters, motion artists are working to program these seats to offer a movie experience that can't be recreated at home.