Category
Fashion
Engineered Layers
Trend cluster
Category
Temperature
Tech
Footwear designs employ low-key heat retention technologies.
4.5
Trend score
Trend
What is the Temperature Tech trend?
Temperature Tech: Footwear designers are turning to increasingly sophisticated and experimental forms of technology to ensure expert heat retention without compromising the aesthetics of their product. Providing a utilitarian function disguised by an unassuming look, these designs suggest that despite the fusion of technology and fashion, consumers continue to favor a traditionalist aesthetic over a futuristic one.
Trend themes
Themes within the Temperature Tech trend
Three behaviours holding the trend together01
Heat-Activated Technology
Heat-activated technology is being incorporated into various forms of footwear and apparel to provide enhanced functionality and aesthetics.
02
Thermal Protection
Consumers are increasingly looking for clothing and accessories that provide thermal protection without compromising style.
03
Unisex Design
More brands are embracing unisex designs, which offer greater versatility and appeal to a wider range of consumers.
Industry implications
What the Temperature Tech trend means for industry
Where the trend changes the playbookFor
Fashion and Apparel
Heat-activated technology and thermal protection are trends that are particularly relevant in the fashion and apparel industry, as consumers seek out functional and stylish products.
For
Sports and Fitness
Transformative athletic apparel and heat-regulating footwear are trends with specific relevance to the sports and fitness industry, where performance-enhancing products are in high demand.
For
Outdoor Gear
The incorporation of heat-activated technology and thermal protection is also becoming increasingly prevalent in the outdoor gear industry, as consumers look for products that can withstand harsh weather conditions while providing comfort and style.
Workshop question
How can your brand maintain its traditional aesthetic while still embracing futuristic technology?
Trend signals
Trend signals for Temperature Tech
Trend score 4.5 out of 10, from popularity 62%, activity 66%, freshness 8%.
Popularity62%
Activity66%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Temperature Tech trend
5 featured examples from Oct 20, 2014 to Nov 6, 2015CategoryFashion
Heat-Retaining Sneaker Boots
The North Face & Vans Made This Water-Repellent 'Vault Desert Chukka'
The footwear industry can explore new ways to incorporate heat-retaining coatings and weatherproof materials in their designs.
CategoryFashion
Heat-Regulating Footwear
GoodFoot Optimal Slippers Ensure You Aren't Too Hot or Too Cold
Disruptive innovation opportunities in developing heat-regulating footwear for different seasons.
CategoryFashion
Heat-Activated Soccer Boots
The Hypervenom Phantom Transform is Made for the Deceptive Player
Disruptive innovation opportunity: Introduce new technologies, materials, and designs in sports footwear to enhance performance and user experience.
CategoryLifestyle
Transformative Athletic Apparel
The Fall 2015 Nike Women's Collection is Bold and Beautiful
Opportunity for disruptive innovation in the manufacturing of athletic apparel that blends bold design elements with high-performance features.
CategoryFashion
Patriotic Color-Changing Sneakers
Nike's 'Preserved Icons' Sneakers Change Color with the Heat
The fashion industry can benefit from integrating heat-activated technology and patriotic design into their product offerings to create unique experiences and expand their custome…
