Walmart 'Jetblack' Offers an Effortless Way for Busy Moms to Shop
Laura McQuarrie — June 4, 2018 — Business
References: jetblack & techcrunch
Walmart 'Jetblack' is being unveiled as a concierge-style service that makes it easy for consumers to send texts to get the products the need.
The service is specifically being geared towards moms and "time-strapped urban parents," as the personal shopping service has the potential to simplify the product-ordering process, as well as streamline same or next-day delivery, which is free. To place an order, a Jetblack member is able to send a text and have curated product recommendations sent back to them in return.
Currently, Walmart Jetblack is open by invite only to some customers in Manhattan and Brooklyn who live in buildings with a doorman. While there are some comparable services that offer similar programs, this new service comes in at just $50 monthly, which is significantly less than others.
The service is specifically being geared towards moms and "time-strapped urban parents," as the personal shopping service has the potential to simplify the product-ordering process, as well as streamline same or next-day delivery, which is free. To place an order, a Jetblack member is able to send a text and have curated product recommendations sent back to them in return.
Currently, Walmart Jetblack is open by invite only to some customers in Manhattan and Brooklyn who live in buildings with a doorman. While there are some comparable services that offer similar programs, this new service comes in at just $50 monthly, which is significantly less than others.
Trend Themes
1. Concierge-style Shopping Services - The Walmart 'Jetblack' service demonstrates the disruptive innovation opportunity of offering a personalized and convenient shopping experience through text-based communication.
2. Streamlined Delivery Processes - Jetblack's ability to offer same or next-day delivery for free highlights the disruptive innovation opportunity of optimizing delivery logistics to provide faster and more convenient service.
3. Affordable Personal Shopping - The $50 monthly fee of Walmart Jetblack presents a disruptive innovation opportunity by making personalized shopping accessible and affordable to a wider consumer base.
Industry Implications
1. Retail - The retail industry can benefit from the disruptive innovation opportunity of incorporating concierge-style shopping services to cater to busy consumers and enhance shopping convenience.
2. E-commerce - The e-commerce industry can explore the disruptive innovation opportunity of integrating text-based ordering and personalized recommendations to enhance the online shopping experience and drive customer engagement.
3. Delivery and Logistics - The delivery and logistics industry can leverage the disruptive innovation opportunity showcased by Jetblack to optimize order fulfillment processes, improve delivery speed, and enhance customer satisfaction.
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