Lingerie Brand Lively's 'Jasmine. Sea. Sun.' is Its First Fragrance

 - Mar 2, 2018
References: milled & refinery29
Lively, the lingerie brand that offers athleisure-inspired "leisurée," will soon be making its foray into the world of fragrance with the 'Jasmine. Sea. Sun.' perfume.

True to its name, Lively's new fragrance boasts a beachy, breezy scent with notes of fresh pear, sea salt, sandalwood and amber. As Lively CEO Michelle Cordeiro Grant describes "We wanted a scent that can remind you of how badass you are, but act like a second layer of skin."

In the same way that the brand's lingerie products provide women with empowering options that are both feminine and functional, the all-new eau de parfum from the brand also promises to be just as versatile as one's new personal fragrance.