Lingerie Brand Lively's 'Jasmine. Sea. Sun.' is Its First Fragrance
Laura McQuarrie — March 2, 2018 — Fashion
References: milled & refinery29
Lively, the lingerie brand that offers athleisure-inspired "leisurée," will soon be making its foray into the world of fragrance with the 'Jasmine. Sea. Sun.' perfume.
True to its name, Lively's new fragrance boasts a beachy, breezy scent with notes of fresh pear, sea salt, sandalwood and amber. As Lively CEO Michelle Cordeiro Grant describes "We wanted a scent that can remind you of how badass you are, but act like a second layer of skin."
In the same way that the brand's lingerie products provide women with empowering options that are both feminine and functional, the all-new eau de parfum from the brand also promises to be just as versatile as one's new personal fragrance.
True to its name, Lively's new fragrance boasts a beachy, breezy scent with notes of fresh pear, sea salt, sandalwood and amber. As Lively CEO Michelle Cordeiro Grant describes "We wanted a scent that can remind you of how badass you are, but act like a second layer of skin."
In the same way that the brand's lingerie products provide women with empowering options that are both feminine and functional, the all-new eau de parfum from the brand also promises to be just as versatile as one's new personal fragrance.
Trend Themes
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Feminine Fragrances — Brands can incorporate empowering scents into their products to provide an additional layer of confidence for their female customers.
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Athleisure-inspired Fashion — Brands can offer athleisure-inspired fashion and beauty products for women that combine style and functionality.
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Personal Empowerment — Brands can focus on empowering women through their products, emphasizing both inner and outer strength.
Industry Implications
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Fashion — Fashion brands can create fragrances that reflect their brand values and offer their customers additional ways to feel empowered.
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Beauty — Beauty brands can expand their product lines to include fragrances that promote self-confidence and positivity in their female customers.
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Lingerie — Lingerie brands can create fragrances that complement their intimate apparel and provide an added layer of confidence for their customers.
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