Superfood Substitution

Health foods dominate alternative meal options for on-the-go consumers

Implications - Busy, health-conscious consumers are making little compromise between wellness and on-the-go food and drink. In light of this reality, brands are releasing superfood-infused meal replacements that deliver vitamins and nutrients in an expedient manner. This push towards expediency reflects the modern shopper who, despite being pressed for time, continues to have high expectations.
SCORE 5.1
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Activity
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Megatrends
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73,825 Total Clicks
Jun 15 - Apr 16
Warm
LifestyleFoodHealthDrinking
Featured Examples
Nutritional Superfood Shakes - These Superfood Drinks from Urban Remedy Double as Meal Replacements
SCORE 6.5
Warm 2,657 Clicks Pub: Nov 5, 15
Nutritional Superfood Shakes
These Superfood Drinks from Urban Remedy Double as Meal Replacements
Chocolate banana and PB&J are a few of the superfood drinks from Urban Remedy that serve as meal replacements when time for preparing a full meal is limited. The brand noes that: “Between... [More]
Superfood-Infused Vegan Shakes - 'Komplete' is a Healthy and Tasty Drinkable Meal Replacement
SCORE 4.4
Average 1,245 Clicks Pub: Jun 18, 15
Superfood-Infused Vegan Shakes
'Komplete' is a Healthy and Tasty Drinkable Meal Replacement
‘Komplete’ is the world’s first vegan-friendly drinkable meal replacement. Made from natural ingredients and void of chemical additives, this indulgent shake is perfect for adults... [More]
Meal-Replacing Superfood Shakes - Chia Star's Beverages Leverage the Benefits of Fully Soaked Chia
SCORE 6.2
Warm 2,156 Clicks Pub: Apr 5, 16
Meal-Replacing Superfood Shakes
Chia Star's Beverages Leverage the Benefits of Fully Soaked Chia
Very Vanilla, Caramel Coconut and Cold Brew Coffee are the three all-new chia seed-based superfood shakes from Chia Star. These new beverages were developed with inspiration from meal replacement,... [More]
Meal Replacement Brownies - Eating Four of These Hollywood Diet Treats Substitutes Breakfast & Lunch
SCORE 4.8
Average 399 Clicks Pub: Nov 6, 15
Meal Replacement Brownies
Eating Four of These Hollywood Diet Treats Substitutes Breakfast & Lunch
While brownies are often guiltily avoided by someone on a diet, these meal replacement brownies from Hollywood Diet are meant to support one’s weight loss journey.  The individually... [More]
Nutrient-Dense Snack Bars - ProBar's MEAL Bars Supplement Breakfasts, Snacks and Desserts
SCORE 4.3
Average 1,506 Clicks Pub: Nov 5, 15
Nutrient-Dense Snack Bars
ProBar's MEAL Bars Supplement Breakfasts, Snacks and Desserts
The MEAL bar line from ProBar uses organic whole foods to deliver the nutrition and satisfaction required for a full meal replacement. Each bar is packed with at least five grams of protein and fiber,... [More]
Exotic Meal Bars - These Meal Replacement Bars Boast Savory Flavors of the World
SCORE 2.5
Mild 1,491 Clicks Pub: Nov 5, 15
Exotic Meal Bars
These Meal Replacement Bars Boast Savory Flavors of the World
‘SLOW Food for Fast Lives’ makes superfood meal replacement bars that are loaded with superfood ingredients like cauliflower, brown rice, carrots, kale and bell peppers. While nuts and... [More]
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