Category
Lifestyle
Festive Fusions
Trend cluster
Category
Superfood
Substitution
Health foods dominate alternative meal options for on-the-go consumers.
3.9
Trend score
Trend
What is the Superfood Substitution trend?
Superfood Substitution: Busy, health-conscious consumers are making little compromise between wellness and on-the-go food and drink. In light of this reality, brands are releasing superfood-infused meal replacements that deliver vitamins and nutrients in an expedient manner. This push towards expediency reflects the modern shopper who, despite being pressed for time, continues to have high expectations.
Trend themes
Themes within the Superfood Substitution trend
Three behaviours holding the trend together01
Superfood Meal-Replacement Drinks
Brands are releasing superfood-infused drinkable meal replacements designed to deliver nutrients in an expedient manner.
02
Savory Meal-Replacement Bars
Brands are using savory flavors and whole foods to blur the lines between consuming a light snack and a full meal in nutrition bars.
03
Meal-Replacing Superfood Snacks
Brands are using organic superfoods to create nutrient-dense snack bars that supplement breakfasts, snacks, and desserts.
Industry implications
What the Superfood Substitution trend means for industry
Where the trend changes the playbookFor
Meal Replacement Industry
Brands are using organic superfoods to create nutrient-dense snack bars, savory nutrition bars, and superfood meal replacements to provide quick and healthy meal solutions.
For
Health Food Industry
The trend towards superfood and organic ingredients in meal replacement options is a disruptive innovation opportunity for the health food industry to create new, healthy products for on-the-go consumers.
For
Convenience Food Industry
Meal replacement options that blend organic superfoods with convenience are disrupting the market and opening up new opportunities for innovative food solutions that keep up with modern consumers.
Workshop question
How can your product become more convenient to consumer or use, without sacrificing quality?
Trend signals
Trend signals for Superfood Substitution
Trend score 3.9 out of 10, from popularity 56%, activity 52%, freshness 8%.
Popularity56%
Activity52%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Superfood Substitution trend
6 featured examples from Jun 18, 2015 to Apr 5, 2016CategoryLifestyle
Nutritional Superfood Shakes
These Superfood Drinks from Urban Remedy Double as Meal Replacements
The health food industry has the opportunity to capitalize on the trend of superfood meal replacements by offering nutrient-rich, convenient food options for consumers.
CategoryLifestyle
Superfood-Infused Vegan Shakes
'Komplete' is a Healthy and Tasty Drinkable Meal Replacement
More companies can explore the creation of vegan-friendly, superfood-infused meal alternatives with natural ingredients, potentially tapping into the ever-growing health-conscious…
CategoryLifestyle
Meal-Replacing Superfood Shakes
Chia Star's Beverages Leverage the Benefits of Fully Soaked Chia
Potential disruption in the food and beverage industry by introducing chia seed-based meal-replacing superfood shakes.
CategoryLifestyle
Meal Replacement Brownies
Eating Four of These Hollywood Diet Treats Substitutes Breakfast & Lunch
The health and wellness industry could use meal replacement brownies to promote high-fiber and high-protein options for weight loss.
CategoryLifestyle
Nutrient-Dense Snack Bars
ProBar's MEAL Bars Supplement Breakfasts, Snacks and Desserts
The healthy snack industry can tap into the demand for nutrient-dense bars that can replace meals.
CategoryLifestyle
Exotic Meal Bars
These Meal Replacement Bars Boast Savory Flavors of the World
Innovative meal bar options can disrupt the traditional snack and meal replacement market.
