Category
Lifestyle
Assisted Choices
Trend cluster
Category
Niche
Dining
Brands offer hyper-specific dining experiences for consumers.
4.2
Trend score
Trend
What is the Niche Dining trend?
Niche Dining: In trying to appeal to everyone, some dining establishments are actually succeeding in appealing to no one instead. As a result, several brands are turning to hyper-niche dining experiences that dramatically target a single consumer archetype. Whether it's a pop-up installation or a permanent space, this targeted approach is especially alluring for consumers who strongly identify with specific interests.
Trend themes
Themes within the Niche Dining trend
Three behaviours holding the trend together01
Hyper-niche dining experiences
Brands are turning to hyper-niche dining experiences that dramatically target a single consumer archetype to appeal to specific interests.
02
Lifestyle-specific food apps
Food discovery platforms are helping users find food that fits their specific lifestyle and dietary preferences.
03
Pop-up dining events
Pop-up dining experiences are becoming increasingly popular as they offer one-of-a-kind experiences that guarantee an interesting and diverse palette.
Industry implications
What the Niche Dining trend means for industry
Where the trend changes the playbookFor
Hospitality industry
The hospitality industry can explore the opportunity of hyper-niche dining experiences, all-female eateries, and celebratory Italian pop-ups to create unique dining experiences.
For
Food tech industry
The food tech industry can capitalize on lifestyle-specific food apps to offer users personalized food recommendations for their dietary needs.
For
Experiential industry
The experiential industry can explore the opportunity of pop-up dining events, solitary dining pop-ups, and sky-high dining events to provide unique dining experiences that are tailored to specific needs.
Workshop question
In what ways can your brand adopt a hyper-targeted approach to your product experience?
Trend signals
Trend signals for Niche Dining
Trend score 4.2 out of 10, from popularity 60%, activity 57%, freshness 8%.
Popularity60%
Activity57%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Niche Dining trend
8 featured examples from Jun 8, 2015 to Nov 18, 2016CategoryLifestyle
Cannabis-Inspired Restaurants
'Cannabistro' is a Pop-Up Diner Serving Gourmet Herb Dishes
This industry represents a disruptive innovation opportunity to create new product lines that incorporate cannabis into their existing offerings or launch new brands that cater to…
CategoryMarketing
All-Day Dinner Parties
Food Start-Up La Belle Assiette Launched a 16-Hour Culinary Event
The catering services industry can benefit from the trend of all-day dinner parties by offering customized menus and memorable dining experiences.
CategoryMarketing
Celebratory Italian Pop-Ups
House of Peroni's 'Amare L'Italia' in London Shares a Love of Italy
Disruptive innovation opportunity: Transforming traditional dining experiences through themed pop-ups and mixology innovations.
CategoryEco
Gourmet Insect Restaurants
This London Restaurant's Mouthwatering Menu is Entirely Bug-Based
The food and beverage industry has the potential to embrace insect-based ingredients and explore new culinary possibilities to cater to the growing demand for sustainable and uniq…
CategoryLifestyle
Solitary Dining Pop-Ups
Glaceau Smartwater's Pop-Up Restaurant Pairs Water with Gourmet Food
The food and beverage industry has the chance to tap into the trend of solitary dining and gourmet food pairings by creating unique dining experiences and collaborating with bever…
CategoryLifestyle
All-Female Eateries
This High-End Pop-Up Diner is Exclusively Operated by Women
The hospitality industry can take advantage of the trend of all-female eateries to promote diversity and showcase the skills of female chefs.
CategoryTech
Lifestyle-Specific Food Apps
This Food Discovery Platform Relies on Social Data to Inform Users
The food tech industry can capitalize on the trend of food discovery platforms like Nomsy by developing innovative solutions that enhance personalized food recommendations, stream…
CategoryMarketing
Sky-High Dining Events
The 'Fondue in the Sky' Event Involves Dining in a Swiss Ski Gondola
Restaurants can explore innovative ways to create immersive dining experiences that attract customers and differentiate themselves from competitors.
