Glaceau Smartwater's pop-up eatery opened in London earlier this year and created a solitary dining experience for visitors. The water brand is known for its vapor-distilled product that is infused with energy-boosting electrolytes. Pairing water with a signature food menu, this pop-up eatery seated visitors at solitary tables and encouraged solo dining practices like the act of Instagramming one's meal.
In addition to being marketed as a popular pre and post-workout drink, Glaceau Smartwater's product is also suggested as a gourmet food pairing. The brand's temporary dining space serves vapor-distilled water bottles alongside its gourmet food menu and invites guests to explore the countless flavor possibilities of a beverage that is essentially flavorless.
Ultimately, this pop-up eatery suggests that its product will bring out a meals diverse flavors rather than masking them.