Maybelline recently came out with its new Super Stay Full Coverage Foundation, which is available now at major drugstores like CVS, Rexall, Shopper's Drug Mart, and Walmart for just $12 USD. Consumers can also get it from international retailers online, such as Ulta.
The formula is oil-free and dermatologist tested, ensuring that it doesn't clog pores and lead to acne as it's worn throughout the day. The brand recommends that consumers apply the desired amount of product to their face directly, and then blend it out with their fingertips or a makeup sponge for a seamless finish.
Although the formula offers full coverage, when it's properly blended, it leaves a natural look, covering up any blemishes and imperfections while enhancing the natural look of the skin.
What Makes This Trend Stand Out
- Affordable Full-coverage Foundations
- Disruptive innovation opportunity: Develop affordable full-coverage foundations with a natural finish to cater to budget-conscious consumers.
- Oil-free Formulas
- Disruptive innovation opportunity: Create oil-free formulas for foundations to meet the demand for non-comedogenic and acne-preventing products.
- Seamless Blending Techniques
- Disruptive innovation opportunity: Invent user-friendly tools or techniques that make it easier to blend foundation for a seamless finish.
Sectors Adopting This
- Cosmetics
- Disruptive innovation opportunity: Introduce innovative affordable full-coverage foundation lines to the cosmetics industry.
- Skincare
- Disruptive innovation opportunity: Combine skincare benefits with foundation formulations to create oil-free options that enhance the natural look of the skin.
- Beauty Tools
- Disruptive innovation opportunity: Design and market specialized tools or techniques that facilitate seamless blending of foundation for professional-looking results.
