Category
World
Curated Voyages
Trend cluster
Category
Pet
Excursionist
Products and services emerge to offer a safe travel experience for pets.
4.8
Trend score
Trend
What is the Pet Excursionist trend?
Pet Excursionist: As air travel becomes more accessible through increasing affordability, organizations are expanding to offer premium products and services that emphasize the safety and comfort of pets. Such innovative commodities speak to the modern brand's fixation on enhancing value to meet evolving consumer expectations, as well as the creation of a new sector of the travel market.
Trend themes
Themes within the Pet Excursionist trend
Three behaviours holding the trend together01
Pet Travel Products
Organizations are expanding to offer premium products and services that emphasize the safety and comfort of pets.
02
Pet-Friendly Accommodations
Creation of a new travel market centered around pets has sparked demand for pet-focused accommodations and services.
03
Pet Care Services
Sharing economy mobile app that makes it easy for canine owners to find a loving pet-sitter for their loyal companion.
Industry implications
What the Pet Excursionist trend means for industry
Where the trend changes the playbookFor
Pet Travel and Transportation Industry
Increased demand for safe and comfortable pet transportation and travel products.
For
Hospitality and Tourism Industry
Pet tourism market and new travel segment seeking accommodations and services for their furry friends.
For
Pet Care Industry
New pet travel market and a sharing economy mobile app that makes it easy for pet owners to find pet sitters and pet care services.
Workshop question
How can your brand harness anthropomorphic attitudes?
Trend signals
Trend signals for Pet Excursionist
Trend score 4.8 out of 10, from popularity 71%, activity 65%, freshness 8%.
Popularity71%
Activity65%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Pet Excursionist trend
8 featured examples from Apr 16, 2015 to Apr 12, 2017CategoryAutos
Dog-Friendly SUVs
The Nissan Rogue Dogue is Perfect for Porting Pups
There's an opportunity for automakers to cater to pet owners with specialized designs and features.
CategoryWorld
Pet-Friendly Airport Terminals
New York's John F. Kennedy Airport is Adding a Luxury ARK Terminal
Hotels and resorts can integrate luxury pet services to attract pet owners and provide a unique experience.
CategoryLifestyle
Dog-Friendly Custom Kayaks
This Kayak Has an Extra Hole to Make Room for Two Golden Retreivers
The pet industry can capitalize on the trend of custom pet-friendly products by developing innovative solutions that enhance the experiences of pet owners and their furry companio…
CategoryLifestyle
Luxury Pet Plane Cabins
These Designated Cabins Make Flying with a Pet Classy on American Airlines
Opportunity to offer pet-friendly services to differentiate from competitors and appeal to pet owners.
CategoryAutos
Pet-Friendly Vehicles
The Nissan X-Trail 4Dogs is a Concept Car for Dog Owners
The automotive industry can explore disruptive innovation opportunities by designing and manufacturing vehicles tailored to the needs of pet owners, incorporating features like do…
CategoryWorld
Pet Passenger Trackers
Delta is Offering Free Pet Tracking to Flyers Travelling with Animals
The pet tech industry has an opportunity to create advanced pet tracking devices and applications to enhance the safety and comfort of pets during travel.
CategoryMarketing
Canine Bus Tours
Pet Insurance Provider 'More Than' Created the 'K9' City Tour Bus for Dogs
Pet insurance providers can explore partnerships with tour operators to offer unique experiences for pet owners, further differentiating their services.
CategoryWorld
Dog Vacation-Planning Apps
DogVacay is a Platform for Canine Owners to Find Pet-Sitters
The rise of sharing economy platforms like DogVacay disrupts the traditional pet-sitting industry by providing a more convenient and accessible way for pet owners to find trustwor…
