Category
Tech
Embedded Intelligence
Trend cluster
Category
Presentation
Storytelling
Business tools are developed to share information more dynamically.
4.5
Trend score
Trend
What is the Presentation Storytelling trend?
Presentation Storytelling: Business, much like the spheres of education and marketing, is evolving to recognize the importance of storytelling. Next generation business tools allow presenters the freedom to share data, as well as personal, anecdotal information, ultimately ensuring higher engagement on the part of the viewer. Aside from engagement, this shift also demonstrates a growing desire for genuinely engaging content and storytelling.
Trend themes
Themes within the Presentation Storytelling trend
Three behaviours holding the trend together01
Business Storytelling
The trend towards business storytelling is creating opportunities for companies to create more engaging content and tools that support entrepreneurs and businesses in telling their stories.
02
User-friendly Presentation Tools
User-friendly presentation tools that use advanced graphics, animation, and guidance are creating opportunities for businesses to create more effective and professional presentations without professional graphic designers or animation artists.
03
Sales-based Presentation Tools
Customized and personalized presentation tools for B2B salespeople are creating opportunities for sales and marketing professionals to communicate more effectively with prospects and, ultimately, turn those prospects into paying customers.
Industry implications
What the Presentation Storytelling trend means for industry
Where the trend changes the playbookFor
Marketing
The marketing industry can utilize these trends to create unique and engaging content that can be used across a variety of platforms.
For
Entrepreneurship
based industries can use the trend towards user-friendly and intuitive documenting and presentation tools to encourage and empower the next generation of business owners.
For
Sales
Sales industries can use customized and personalized presentation tools to communicate more effectively with prospects and increase conversion rates.
Workshop question
How can your brand be more engaging through the use dynamic storytelling tools?
Trend signals
Trend signals for Presentation Storytelling
Trend score 4.5 out of 10, from popularity 72%, activity 56%, freshness 8%.
Popularity72%
Activity56%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Presentation Storytelling trend
4 featured examples from Jun 18 to Nov 13, 2015CategoryTech
Animated Presentation-Making Tools
This Tool Helps Users Make Professional Business Presentations
PowToon provides a disruptively low-cost alternative and added animation features to this industry.
CategoryTech
Sales-Based Presentation Tools
This Program Helps Sales People Create Presentations for Prospects
Disruptive innovation opportunity: Develop a new sales and marketing software platform that integrates presentation tools and other essential features for sales professionals.
CategoryTech
Intuitive Presentation-Making Tools
This Tool Helps Users Transform Data into Persuasive Stories
Marketers can use StorySimple to create persuasive and data-driven presentations that can influence customer behavior.
CategoryBusiness
Encouraging Entrepreneurial Tools
This Documenting Tool is Designed to Raise Awareness Online
By offering innovative documenting tools, incubator programs, and other business support services, these businesses can help entrepreneurs on their journey and potentially partici…
