Business tools are developed to share information more dynamically
Implications - Business, much like the spheres of education and marketing, is evolving to recognize the importance of storytelling. Next generation business tools allow presenters the freedom to share data, as well as personal, anecdotal information, ultimately ensuring higher engagement on the part of the viewer. Aside from engagement, this shift also demonstrates a growing desire for genuinely engaging content and storytelling.
Workshop Question - How can your brand be more engaging through the use dynamic storytelling tools?
Trend Themes
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Business Storytelling — The trend towards business storytelling is creating opportunities for companies to create more engaging content and tools that support entrepreneurs and businesses in telling their stories.
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User-friendly Presentation Tools — User-friendly presentation tools that use advanced graphics, animation, and guidance are creating opportunities for businesses to create more effective and professional presentations without professional graphic designers or animation artists.
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Sales-based Presentation Tools — Customized and personalized presentation tools for B2B salespeople are creating opportunities for sales and marketing professionals to communicate more effectively with prospects and, ultimately, turn those prospects into paying customers.
Industry Implications
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Marketing — The marketing industry can utilize these trends to create unique and engaging content that can be used across a variety of platforms.
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Entrepreneurship — Entrepreneurship-based industries can use the trend towards user-friendly and intuitive documenting and presentation tools to encourage and empower the next generation of business owners.
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Sales — Sales industries can use customized and personalized presentation tools to communicate more effectively with prospects and increase conversion rates.
