Consumers embrace the convenience of SMS-based ordering
Implications - Often faced with an abundance of ordering applications, consumers are turning to SMS-based ordering services that eliminate the need to download or register on a separate app, therefore removing a considerable barrier to purchase. By speaking the preferred language of consumers via their primary method of communication, brands are likely to expand their reach. This progression speaks to the modern consumer interest in convenience and lack of commitment, especially on the part of millennials.
Workshop Question - How can your brand embrace new outlets for communication, such as SMS-based tools?
Trend Themes
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Sms-based Ordering — Consumers are embracing SMS-based ordering services that eliminate the need to download or register on a separate app.
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Emojis in Ordering — Consumers now have the option to order food and receive hotel services through emojis.
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Speedy and Convenient Deliveries — Consumers enjoy two-hour flower delivery and 24/7 availability for ordering and package deliveries.
Industry Implications
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Food Ordering and Delivery — Companies can incorporate SMS-based ordering and emoji-based ordering to streamline the ordering and delivery process for modern consumers.
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Hospitality — Hotels can offer personalized experiences through creative services, such as Aloft Hotel's Text it Get it.
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Retail — Companies can adopt speedy and convenient delivery methods, such as Tonic Bloom's two-hour flower delivery, to meet the demands of modern consumers.
