Category
Lifestyle
Festive Fusions
Trend cluster
Category
Virtual
Promotion
Brands use virtual reality as an educational marketing tool.
5.0
Trend score
Trend
What is the Virtual Promotion trend?
Virtual Promotion: Brands are beginning to use virtual reality technology as an educational marketing tool when introducing new products to consumers. This focus on education helps consumers understand the product's best uses, while creating product awareness in way that is genuinely interesting to consumers. The progression toward the use of virtual reality as an educational and promotional tool speaks to the interest in hands-on experience with a product before purchase as well as the naturalistic relationship between consumers and cutting-edge technologies.
Trend themes
Themes within the Virtual Promotion trend
Three behaviours holding the trend together01
Virtual Reality in Retail
The use of virtual reality in retail for providing immersive shopping experiences.
02
Cinematic Virtual Reality Ads
The use of virtual reality for creating cinematic ads and promoting products or services.
03
Social Virtual Reality
The use of virtual reality for socializing and connecting people in an immersive way.
Industry implications
What the Virtual Promotion trend means for industry
Where the trend changes the playbookFor
Retail
The retail industry can use virtual reality technologies for creating immersive shopping experiences and enhancing customer engagement.
For
Advertising
Virtual reality can be used in advertising for creating cinematic ads and promoting products or services in an innovative way.
For
Social Media
Social media platforms can use virtual reality to provide their users with immersive and interactive social experiences.
Workshop question
Where can you create hands-on accessibility to your offerings to engage otherwise passive consumers?
Trend signals
Trend signals for Virtual Promotion
Trend score 5.0 out of 10, from popularity 78%, activity 66%, freshness 8%.
Popularity78%
Activity66%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Virtual Promotion trend
7 featured examples from May 20, 2015 to Mar 24, 2016CategoryTech
VR Real Estate Tours
Harrods Estates Provided Comprehensive Tours of London Apartments
The real estate industry can adopt VR technology to provide consumers with remote tours of properties and enhance marketing strategies.
CategoryBusiness
Couture VR Experiences
Dior Eyes is a Branded Virtual Reality Headset for Interacting with Clients
Fashion brands can leverage virtual reality to provide unique and innovative experiences for their customers, whether it's for fashion shows or online shopping.
CategoryBusiness
VR Runway Experiences
Tommy Hilfiger's Virtual Reality Retail Store Provides a Runway Experience
Integrating virtual reality technology in fashion retail stores provides a competitive edge by offering customers an innovative and engaging shopping experience.
CategoryMarketing
Social VR Teleportation
Facebook & Oculus Technology Will Provide a Teleportation Station by 2025
The VR industry will benefit by providing new social interaction experiences that mimic in-person meetings, which can extend to industries such as retail, entertainment, education…
CategoryMarketing
Immersive Hockey VR Campaigns
Reebok Hosted a VR Pop-Up at the 2016 NHL All-Star Weekend
Sports equipment and apparel brands can leverage immersive VR campaigns to showcase products and engage consumers.
CategoryTech
Immersive Insurance Videos
Liberty Mutual's 360-Degree Clip Simulates a Car Breakdown in the Woods
Insurance providers can adopt virtual and immersive experiences as marketing tools to better engage with potential customers and promote their services.
CategoryMarketing
Cinematic Virtual Reality Ads
MINI Used Virtual Reality Short Films in Its New Campaign
Utilizing virtual reality in car commercials to enhance brand storytelling and provide unique experiences for potential customers.
