Category
Business
Category Mashups
Trend cluster
Category
Influencer
Couturier
Retailers partner with lifestyle bloggers to curate collections.
4.2
Trend score
Trend
What is the Influencer Couturier trend?
Influencer Couturier: An increasing number of retail institutions are partnering with online influencers to curate fast fashion collections that transcend traditional demographics. An intriguing way for brands to cultivate organic product awareness, such partnerships benefit the blog star through mainstream exposure, while simultaneously offering traditional retail institutions an opportunity to cultivate buzz online. Such innovative partnerships speak to the crossover marketing power of online influencers in a traditional retail setting, as well as the need for established retail brands to pursue innovation in areas important to consumers, such as Internet culture.
Trend themes
Themes within the Influencer Couturier trend
Three behaviours holding the trend together01
Influencer Collaborations
As retail brands struggle with newer ways of marketing, they are increasingly collaborating with online influencers to curate fashion collections that appeal to younger audiences, thereby benefitting from their already established trust and fan base.
02
Niche Fashion for Diverse Audiences
Lifestyle bloggers, while boosting a particular social or cultural aspect on their platforms, tend to cater to audiences who have been largely ignored by mainstream fashion, creating a new market opportunity for brands that pursue these niches.
03
Athleisure and Streetwear
Fitness-oriented lifestyle bloggers are increasingly partnering with fashion brands to design athleisure and streetwear apparel that serves the dual purpose of outfitting consumers for active lifestyle, and offering a stylish option for everyday use, thereby bridging the gap between style and comfort.
Industry implications
What the Influencer Couturier trend means for industry
Where the trend changes the playbookFor
Fashion Retail
As an industry that is rapidly evolving, retail brands are partnering with social media influencers to explore new ways of marketing that will resonate with younger, social media-savvy customer base.
For
Fashion Blogging
With social media and online shopping experience exploding, fashion blogging is cultivating an entirely new market niche that fashion brands are making strides to embrace.
For
Latino Influencer Marketing
Hispanic audiences continue to be overlooked by mainstream fashion, with the advent of social media influencers, brands stand to access and benefit from diverse audiences by collaborating with influencers who champion their cause.
Workshop question
What influences are your consumers impacted by and how can you incorporate those into your branding or marketing?
Trend signals
Trend signals for Influencer Couturier
Trend score 4.2 out of 10, from popularity 70%, activity 50%, freshness 8%.
Popularity70%
Activity50%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Influencer Couturier trend
5 featured examples from Apr 8 to Oct 30, 2015CategoryFashion
Curvy Blogger Collections
The Nadia Aboulhosn x Boohoo Capsule Collection is Fierce
Companies can create more inclusive clothing lines by featuring diverse body types and providing a range of sizes, like Nadia Aboulhosn's capsule collection.
CategoryFashion
Easygoing Blogger Collections
The Cupcakes and Cashmere Line is Exclusive to Nordstrom
The Cupcakes and Cashmere collection for Nordstrom highlights the opportunity for partnerships to drive sales and enhance brand affinity in the fashion retail industry.
CategoryPop Culture
Latina Blogger Clothing Collaborations
This Blogger Teamed Up with 'Aéropostale' for a New Line
Fashion companies can collaborate with bloggers and influencers to create apparel lines that appeal to their engaged online audience.
CategoryFashion
Quirky Blogger Collaborations
Susie Bubble Teams Up with Monki to Fuse Fun Aesthetics
Retailers can explore collaborations with influential bloggers to create unique and affordable fashion collections that resonate with their target audience.
CategoryFashion
Sporty Blogger Apparel
Fitness Blogger Adrianne Ho is Debuting a Sultry Sportswear Collection
Retail stores can invest in the Sporty Blogger Apparel trend by creating collaborations with social media influencers for their own fitness-focused fashion lines.
