Influencer Couturier

Retailers partner with lifestyle bloggers to curate collections

Implications - An increasing number of retail institutions are partnering with online influencers to curate fast fashion collections that transcend traditional demographics. An intriguing way for brands to cultivate organic product awareness, such partnerships benefit the blog star through mainstream exposure, while simultaneously offering traditional retail institutions an opportunity to cultivate buzz online. Such innovative partnerships speak to the crossover marketing power of online influencers in a traditional retail setting, as well as the need for established retail brands to pursue innovation in areas important to consumers, such as Internet culture.
SCORE 5.1
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343,306 Total Clicks
Apr 15 - Nov 15
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Featured Examples
Curvy Blogger Collections - The Nadia Aboulhosn x Boohoo Capsule Collection is Fierce
SCORE 6.2
Warm 9,817 Clicks Pub: Apr 8, 15
Curvy Blogger Collections
The Nadia Aboulhosn x Boohoo Capsule Collection is Fierce
Plus-size fashion blogger, model and social media star Nadia Aboulhosn has made her designing debut with the launch of the Nadia Aboulhosn x Boohoo Spring Summer 2015 capsule collection. The stylish... [More]
Easygoing Blogger Collections - The Cupcakes and Cashmere Line is Exclusive to Nordstrom
SCORE 6.5
Warm 2,025 Clicks Pub: Aug 20, 15
Easygoing Blogger Collections
The Cupcakes and Cashmere Line is Exclusive to Nordstrom
The recently launched Cupcakes and Cashmere collection for Nordstrom is a carefully curated line of laid-back wardrobe staples. Designed by Cupcake and Cashmere’s Emily Schuman, the line is a... [More]
Latina Blogger Clothing Collaborations - This Blogger Teamed Up with 'Aéropostale' for a New Line
SCORE 5.9
Warm 940 Clicks Pub: Oct 30, 15
Latina Blogger Clothing Collaborations
This Blogger Teamed Up with 'AĆ©ropostale' for a New Line
Bethany Mota is a Latina blogger who rose to fame for her YouTube shopping haul videos, make-up tutorials and decorating ideas. For young Hispanic consumers, YouTube is one of the most popular... [More]
Quirky Blogger Collaborations - Susie Bubble Teams Up with Monki to Fuse Fun Aesthetics
SCORE 3.8
Mild 205 Clicks Pub: Aug 20, 15
Quirky Blogger Collaborations
Susie Bubble Teams Up with Monki to Fuse Fun Aesthetics
Monki is a fashion line that’s known for being spirited and quirky, so a blogger collaboration with Susie Bubble was a fitting one. Since H&M is the parent brand of Monki, this is the... [More]
Sporty Blogger Apparel - Fitness Blogger Adrianne Ho is Debuting a Sultry Sportswear Collection
SCORE 2.4
Untested 111 Clicks Pub: Aug 24, 15
Sporty Blogger Apparel
Fitness Blogger Adrianne Ho is Debuting a Sultry Sportswear Collection
Adrianne Ho is a model, fitness blogger and the latest Internet personality to launch her own fashion collection. In partnership with Californian retailer PacSun, Ho launched a collection of... [More]
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