Adrianne Ho is a model, fitness blogger and the latest Internet personality to launch her own fashion collection. In partnership with Californian retailer PacSun, Ho launched a collection of sportswear that will encourage fashion fans to get active.
Ho's collection is titled 'Sweat Crew' and features a line of athletic garments that have street appeal. The fitness blogger did not just limit her collection to the usual sports bras and leggings -- the Sweat Crew line also features a wide range of outerwear, mesh tops and jerseys. The athletic-meets-streetwear aesthetic comes from Ho's own style, which she promotes on her blog 'Sweat the Style.'
The Adrianne Ho Sweat Crew collection is exclusively available in PacSun stores nationwide and on the retailer's website.
Why This Trend Is Growing
- Athletic Streetwear
- Athletic-wear and streetwear combine to create a new trend in fashion with a lot of possibility for collaboration between fashion and fitness industries.
- Social Media Influencer Fashion
- As influencer culture continues to grow, social media personalities like Adrianne Ho can use their audience to create successful product lines that merge their personal brand with fashion.
- Fitness-focused Fashion
- The rise of athleisure and fitness trends allow fashion brands to expand their repertoire and offer increasing amounts of trendy, functional workout ensembles.
Industries Being Reshaped
- Fashion Retail
- Retail stores can invest in the Sporty Blogger Apparel trend by creating collaborations with social media influencers for their own fitness-focused fashion lines.
- Fitness Apparel
- Fitness apparel companies have an opportunity to innovate their design strategies as this combination of athletic-wear and streetwear inspires them to create workout clothing with more fashion-forward designs.
- Social Media Marketing
- Companies with a strong social media presence can capitalize on influencer culture to create brand partnerships with fitness bloggers, utilizing their reach to create entirely new lines of product for their consumers.
