Fashion tech expands to include therapeutic measures
Implications - The fusion of technology and fashion has often resulted in experiential and experimental offerings; however, this marriage has also resulted in many pragmatic designs. Garments and accessories that address and promote physical well-being are on the next frontier of fashion tech, borne out of a consumer insistence on achieving health in all facets of life.
Workshop Question - What does the day in the life of your typical consumer look like and how are you facilitating their choices and preferences?
Trend Themes
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Fashion and Technology — The merging of fashion and technology is resulting in the emergence of clothing with functional therapeutic elements.
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Wearable Electronics — Soft, small, and virtually indistinguishable electronics and sensors are being incorporated into clothing for health monitoring and improvement.
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Smart Fitness Apparel — Smart shirts and other athletic apparel are being embedded with technology capable of tracking biometric workouts to boost training performance.
Industry Implications
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Health and Wellness — The in demand focus on staying fit is driving the merging of fashion and technology in clothing with functional therapeutic elements.
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Wearable Technology — Fashion tech is now including wearable electronics to monitor and improve health and wellbeing.
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Fitness — The industry of athletic apparel is innovating and providing design solutions with the incorporation of smart technology capable of tracking personal biometrics.
6 Featured, 51 Examples:
342,073 Total Clicks
Date Range:
Apr 15 — Mar 16
Trending:
Warm
Consumer Insight Topics:
