Category
Lifestyle
Assisted Choices
Trend cluster
Category
Wellness
Couture
Fashion tech expands to include therapeutic measures.
5.2
Trend score
Trend
What is the Wellness Couture trend?
Wellness Couture: The fusion of technology and fashion has often resulted in experiential and experimental offerings; however, this marriage has also resulted in many pragmatic designs. Garments and accessories that address and promote physical well-being are on the next frontier of fashion tech, borne out of a consumer insistence on achieving health in all facets of life.
Trend themes
Themes within the Wellness Couture trend
Three behaviours holding the trend together01
Fashion and Technology
The merging of fashion and technology is resulting in the emergence of clothing with functional therapeutic elements.
02
Wearable Electronics
Soft, small, and virtually indistinguishable electronics and sensors are being incorporated into clothing for health monitoring and improvement.
03
Smart Fitness Apparel
Smart shirts and other athletic apparel are being embedded with technology capable of tracking biometric workouts to boost training performance.
Industry implications
What the Wellness Couture trend means for industry
Where the trend changes the playbookFor
Health and Wellness
The in demand focus on staying fit is driving the merging of fashion and technology in clothing with functional therapeutic elements.
For
Wearable Technology
Fashion tech is now including wearable electronics to monitor and improve health and wellbeing.
For
Fitness
The industry of athletic apparel is innovating and providing design solutions with the incorporation of smart technology capable of tracking personal biometrics.
Workshop question
What does the day in the life of your typical consumer look like and how are you facilitating their choices and preferences?
Trend signals
Trend signals for Wellness Couture
Trend score 5.2 out of 10, from popularity 81%, activity 68%, freshness 8%.
Popularity81%
Activity68%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Wellness Couture trend
6 featured examples from Apr 3, 2015 to Mar 31, 2016CategoryFashion
Sensor-Packing Shirts
Ralph Lauren's Smart Shirt Gives You Fitness Insights Via Bluetooth
The integration of smart technology into clothing opens up new possibilities for personalized fitness monitoring and health tracking.
CategoryLifestyle
Muscle-Stimulating Clothing
The ANTELOPE Sportswear Muscle Activation Smartsuit Aids Athletes
Companies producing smart sportswear that can stimulate muscles and enhance workouts
CategoryLifestyle
Smart Posture-Correcting Shirts
The TruPosture System Senses Bad Posture and Provides Analytics
The health and wellness industry can benefit from the development of smart shirts and posture-correcting solutions, as they provide a proactive approach to addressing and preventi…
CategoryFashion
Tracking Fitness T-Shirts
The Hexoskin Biometric Tops Record Workout Stats for Better Performance
The apparel industry has an opportunity to integrate technology into clothing to improve fitness tracking and performance capabilities.
CategoryTech
Strength-Giving Vests
The CareJack Vest Helps Wearers Lift Heavy Loads Using Stored Kinetic Energy
Construction companies could invest in wearable technology that stores kinetic energy to improve worker safety and efficiency.
CategoryLifestyle
Therapeutic Cardigan Devices
Vigour is a Cardigan That Doubles as a Physical Therapist
Vigour's potential to disrupt the way at-home care is administered offers opportunities for innovation in the healthcare industry.
